Rethink Commerce Blog

Known as the biggest shopping day of the year in the U.S. for almost two decades, Black Friday, the day after Thanksgiving, is almost here. But the term “Black Friday” didn’t always stand for consumption and prosperity. Following, we’ll describe how the day got its name, and then share some Black Friday surprises prepared just for you.  […]

Influencer marketing has grown to be a very powerful type of digital marketing in the past few years. Influencers have come to play an important role in the eyes of consumers. A study done by Twitter in 2016 revealed that 49% of users based their shopping decisions on influencer reviews. Because their opinion matters, the right influencer campaign can skyrocket your sales. If you want to make the most of influencers in your marketing, here are some tips for getting started. […]

Pavel Pudakov is Affiliate and Performance Marketing Manager at Avast, in charge with the HMA! Brand.

We recently had the pleasure to chat with Pavel on the topic of affiliate marketing. With more than 10 years’ experience in digital marketing, and a great business and analytical thinker, Pavel was a pleasure to speak to! […]

Known as the second-largest shopping period of the year, Back to School season brings you some A+ deals from our top-selling vendors in digital goods and software. Step out of the sun, put your Mai Tai aside and get serious about sales with these amazing offers.

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Get affiliate marketing insights from one of our Claim Your Affiliate Kingdom winners, YieldKit. Susana, Head of Advertiser Development, has been kind enough to answer our questions. […]

One of the main players in the multimedia software industry is our longtime partner Movavi, so we’re proud to say they topped our Masters of Affiliate Management contest by consistently improving their affiliate program with us. Alyona Dmitrieva, Senior Marketing Specialist at Movavi, has gladly agreed to answer our questions. […]