Rethink Commerce Blog

eCommerce Manager

6 Automated Emails You Need to Send to Boost E-Commerce Sales

Posted on August 19th, 2019 by

For any e-commerce business to survive and to thrive, it needs to grow its customer base. Doing so involves reaching and acquiring new customers. It also means retaining those customers they’ve already got. Both customer acquisition and retention need well-planned, effective marketing. […]

How to Win Over and Keep Happy Customers – CommerceNOW ’19 Part 2

Posted on August 8th, 2019 by

This past June, 2Checkout was the proud host of our third CommerceNOW online event, where 12 amazing marketing, sales, and eCommerce experts shared their knowledge with the audience. Almost 1,200 people registered for the event and during the more than ten hours of live-streamed sessions they learned about the latest strategies and tactics for eCommerce, digital marketing, conversion rate optimization, customer experience, and more. […]

Industry Buzz – July 2019

Posted on July 31st, 2019 by

Hi, sellers! We’ve rounded up ten resources that will inspire you to improve your online business. Whether you choose to adopt a subscription model, to improve your marketing strategy, to change your eCommerce provider or invest more in content marketing, get ready to set your business up for success.

Below are the resources to help you get things moving.

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What Are Buyer Personas and How to Create Them

Posted on July 30th, 2019 by

User personas were introduced in 1998 by Alan Cooper to inform design strategy when the internet wasn’t as smooth as it could be. Shortly thereafter, this same concept was applied to buyers. Buyer personas became a “thing” 3 years later in 2002. […]

Give Me 5 Tips for Choosing the Right Digital Commerce Platform

Posted on July 29th, 2019 by

Welcome back to our Give me 5! series, where we share 5 useful eCommerce tips that will help improve your strategies and get you on the road to success.

 

In this episode, we’re going to focus on how to choose the right digital commerce platform for your software & SaaS business. […]

Your Must-Read Books for this Summer

Posted on July 4th, 2019 by

Summer is here! You know what that means: time to spend those long, lazy weekends with your nose in a book!

Below are some of our recommendations for the next months for you to delve into. There’s a little bit of entrepreneurship, sales, a little bit of tech and a bit of marketing. […]