Rethink Commerce Blog

The New Commerce Systems of Record Are Coming

Posted on November 21st, 2014 by

Listen, my children, and ye shall hear – that the new commerce systems of record are here! Okay, maybe the arrival of new ways of tracking eCommerce customers isn’t quite as important as the advance of the British in 1775, but it’s still a pretty big deal for those of us in the industry. The old “One if by land, and two if by sea” adage is now being translated into more complete accountability for all the numbers, no matter what they represent or where they come from. Accountability requires control, which can be difficult to exert over lots of disparate systems. […]

Keep Calm and Retain On

Posted on November 19th, 2014 by

Like the original British WWII propaganda poster – Keep Calm and Carry On – inspired the British troops to keep on fighting, a similar inspirational message could be applied to SaaS and Online services companies around the world, but with a slight twist.
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Join Our Halloween Competition… If You Dare

Posted on October 30th, 2014 by

As trick-or-treaters prepare to knock on our doors, we’ve decided to reward our spookiest affiliate with an iPad Mini this Halloween season. Just post a photo of you (and your friends, for that matter) in your best Halloween attire on Facebook or Twitter, using the #avangatehalloween hashtag. […]

Why the Conversion Rate Isn’t Always Enough

Posted on October 24th, 2014 by

If you were to choose one metric to define your performance against your primary objective, which one would it be? Many people regard the conversion rate as the most fundamental metric for evaluating eCommerce efforts. But is it really enough on its own? […]

Why the “e” Dropped from eCommerce

Posted on October 22nd, 2014 by

From One-Off Buys to Long-Term Relationships in Digital Commerce

Forget e-commerce – digital commerce is here to stay. Analysts have recognized the change, officially rebranding their E-commerce coverage under the Digital Commerce name. The change makes a lot of sense, particularly given the rising importance of digital into the multi-channel commerce space. […]