Rethink Commerce Blog

Win Avangate’s GOLD PARTNER OF THE YEAR Award

Posted on December 6th, 2016 by

This holiday, Santa is bringing you and other affiliates a fantastic gift: the opportunity to become Avangate’s GOLD PARTNER OF THE YEAR in 2017. The award includes a full year of consistent affiliate account management along with a special prize of your choice! […]

Avangate Launches the Growth Accelerator Suite

Posted on November 29th, 2016 by

For the Fall ’16 Release, Avangate launches the Growth Accelerator Suite, a collection of out-of-the-box tools that embed best practices designed to maximize Software and SaaS sales. Our latest features and capabilities make it easy to go beyond acquisition and optimize your digital commerce lifecycle globally, with one specific goal in mind: sustainable growth. […]

5 Coupon Conversion and Retention Best Practices for Sustainable Growth

Posted on November 29th, 2016 by

Promotions continue to drive engagement for omnichannel commerce, offering the extra nudge that increases conversion and retention rates to power growth for your business. We’ve put together a list of best practices and scenarios so you can test whether your next promotions not only acquire new customers more efficiently, but also boost metrics like customer value and recurring revenue. […]

5 Best Practices for Growing Customer Lifetime Value with Email

Posted on November 29th, 2016 by

Increasing engagement continues to be the top focus of marketing divisions in companies of all sizes, along with boosting conversion and retention metrics. Here are five best practices for growing your customer conversion rates and customer lifetime value (CLTV) with email marketing.

[…]

Cart Abandonment: A Three-Pronged Approach to Recapturing Revenue

Posted on November 22nd, 2016 by

Within a very short time, online marketing has grown beyond its niche status to where it now commands a full quarter of the world’s total ad spend. And the big numbers aren’t just limited to advertising. In 2014, companies spent $121B (US) globally to drive buyers through their ecommerce sites and purchase funnels. With the increased budgets, though, come greater expectations. And while businesses received approximately $2.5 trillion (US) in combined B2B and B2C online revenue, they also left more than $4 trillion on the table, or, to be exact, in the shopping cart. […]

The Anatomy of an Affiliate Program

Posted on November 15th, 2016 by

An affiliate program is one marketing channel in a larger online marketing strategy. If an affiliate strategy is executed properly, the affiliate channel can become a viable new customer acquisition channel for a software merchant. In addition, affiliate partnerships will enhance your brand, drive awareness and increase overall sales for the merchant. Here is what we believe to be the anatomy of a successful affiliate program. […]