Rethink Commerce Blog

First, a Pop Quiz

The list below contains several reasons for why new online businesses fail, according to a widely cited report conducted by CB Insights (and several updates supporting the original report’s findings): […]

There can no longer be any doubt that conversion rate optimization (CRO) is incredibly important. Even a modest increase in conversion rate can produce an enormous increase in profit for your business.

But CRO is hard. There are a lot of expert tips to try, many of which are compiled in long articles that can seem endless. Sometimes it’s easier to learn using visuals because the information tends to stick better. We collected 15 amazing infographics that will teach you everything you need to know about CRO.
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Every marketer should know by now that retaining customers is more cost-effective than acquiring new ones. On average, it costs five times as much to attract a new customer than to keep an existing one. In other words, turning a blind eye to your existing customers can put you out of business faster than you might expect. […]

Hi Sellers!

Looks like autumn is already claiming its territory, bringing along new business trends, consumer insights, marketing solutions and cloud strategies. As usual, we’ve gathered the most comprehensive and efficient resources out there to help your business thrive this season!

Keep on reading!

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If you’re a content affiliate, then congratulations! Original information has the biggest impact on the decision to buy in today’s overloaded digital landscape. You play an important role in the purchase process. […]

Building an online business isn’t always the hardest part of being an entrepreneur. Sure, it takes a lot of work to turn your great idea into a business. At some point, though, you need to get serious about growing that business. […]