Rethink Commerce Blog

The Importance of Affiliate Marketing for Digital Customer Acquisition

Posted on January 29th, 2015 by

Present day customers are increasingly moving to the virtual world to carry out each and every step of their entire ‘buy’ process. It means digital customer acquisition is a necessary core activity for any business irrespective of its size, industry or end product.

Businesses, big and small, understand that an effective presence and active marketing on the Internet is the ideal way to canvas a global audience in an affordable way. They make full use of various virtual tools to attract their target audience. To stay competitive in the marketplace, it is critical for you to have a highly structured digital marketing strategy. When paired with a reliable affiliate marketing program, the sphere of influence of this digital marketing strategy and its impact is multiplied. […]

2015 Digital Commerce Predictions

Posted on January 28th, 2015 by

Anyone can make a prediction. Few, however, are willing to stick with it over the long haul, especially when the unforeseen can send things sideways. So, when Silicon Angle approached us about participating in their second annual Technology Predictions, we wanted to make sure that whatever we put forth was grounded in the things that we see from our clients on a daily basis and thus more likely to stand up over time. […]

Industry Buzz – December 2014

Posted on December 29th, 2014 by

Hi Sellers!

Happy December! It’s hard to believe we are at the end of another year. At the same time, 2015 looks to be even more exciting – and we’ve taken the last issue of the Insight to sum up 2014 and outline some of the trends of 2015. […]

How Do Black Friday and Cyber Monday Stack Up? We Look at the Data

Posted on December 24th, 2014 by

Americans have been obsessed with shopping for great deals on Black Friday since not long after Philadelphia police coined the term to refer to the big traffic jams on the day after Thanksgiving in the 1960s. As the popularity of the internet grew in the 2000s, shoppers started turning their attention to online deals on the Monday following the holiday weekend, which was quickly deemed Cyber Monday. […]

Apple Watch: The Clock Is Ticking for SMBs To Make Money from the Internet of Things

Posted on December 18th, 2014 by

Recent conversations with SMB vendors have raised the question of Apple Watch and whether it presents an opportunity for them. I thought I would capture some of the key points of our discussion in a quick blog post. […]

Digital Alley: The Newest Attraction on the Vegas Strip

Posted on December 16th, 2014 by

If you’re attending Affiliate Summit West 2015 in Las Vegas, there are a slew of new attractions you’ll want to visit while in town – the new “Las Vegas High Roller” ferris wheel or LINQ, the downtown entertainment area – but the newest attraction everybody’s talking about is… Digital Alley. A new concept powered by Avangate, Digital Alley unites members of the affiliate marketing ecosystem within the digital goods vertical. Here you’ll meet and network with software and services merchants, affiliates, and technology and service providers. […]