Rethink Commerce Blog

Tracking Website Visitors’ Activity with Google Analytics – a Step by Step Guide

Posted on January 19th, 2017 by

Web analytics tools can help any business gather data, gain new insights from user activity tracking and use these insights to improve their business. Tracking website visitors and customer flow through your website is key to understanding how to attract more visitors and increase conversion rates. […]

The Ultimate 2017 Event Calendar for eCommerce & Digital Marketing Professionals

Posted on January 13th, 2017 by

Taking the time to attend industry conferences is very important for so many reasons. Here are a few: […]

Meet Us at the Affiliate Summit West 2017!

Posted on January 10th, 2017 by

The beginning of the year 2017 brings us a wonderful and recurrent gift: the Affiliate Summit West attendance! We will be in Las Vegas throughout the conference – January 15 – 17 – and will be more than happy to see you; send us a message and set up a meeting right away. […]

What You Need to Know About Local Payments in Japan

Posted on December 22nd, 2016 by

Any business operating internationally knows you cannot succeed in a country without first knowing its financial trends and structures. Understanding just how potential customers tend and expect to pay for your software, particularly when it comes to recurring payments, is a crucial part of developing a service that resonates with your local audience. […]

What Does “Customer Success” Mean for Software and SaaS and How Do You Measure It?

Posted on December 20th, 2016 by

In any business, “customer success” is that sweet spot where you’ve converted a lead and turned them into a loyal advocate for your brand . However, that’s easier said than done. No doubt, you know the importance of reducing churn, but if you’re just focusing on one metric, you may be missing the bigger picture: making sure the customers that stay are getting real value from your product, rather than just making it work. What does “customer success” mean and how do you measure it? […]

The Science of Better Conversion

Posted on December 15th, 2016 by

Our job at Conversion Sciences is to design web tests for companies; tests that tell us exactly what we want to know about a web page or shopping cart and nothing more. We agonize over the subtle things that introduce bias into our test. We always want to test the right thing. […]