Rethink Commerce Blog

Best Practices for Increasing Trial Conversion Rates

Posted on May 21st, 2015 by

Offering free downloads or trial subscriptions is a proven strategy to acquire new customers. They get to try your product before they commit, and you get a qualified lead that you now must convert. The increased popularity of free trials as a marketing tool and the preponderance of free apps means that the free trial space is more competitive than ever. […]

4 SaaS Pricing Strategies To Increase Recurring Monthly Revenue

Posted on May 18th, 2015 by

While SaaS has many advantages over the traditional software business model, it does come with its own unique challenges. One of the most difficult is creating new sources of recurring revenue from existing customers. Unlike traditional software companies that can generate additional revenue through updates and new releases, SaaS businesses must find new and more creative ways to increase their monthly revenue. One of the most effective to emerge has been using varying pricing as a strategy. […]

Introducing CommerceNOW.

Posted on May 18th, 2015 by

Let’s have a quick word association. What’s the first thing you think of when you hear the word “Commerce”? Amazon and the over-hyped and coming soon to you — drone delivery? The Trifecta of Black Friday/Cyber Monday/Single’s Day? How ApplePay will take over the world?   But wait – not if the Internet of Things takes over the world first. […]

How To Effectively Cross-Sell With A Subscription Model

Posted on May 14th, 2015 by

Any marketer knows that cross-selling is a crucial component of long-term e-commerce success. If your customers are happy with the products they currently use or intend to buy, they are more likely to be open to buying separate, additional products as well. The same is true for SaaS providers, though conventional subscription models may be a little less obvious solutions for cross-selling opportunities than basic shopping carts. So we’re here to help with some tips on how you can effectively cross-sell with a subscription model. […]

Why And How You Should Be Testing Your Trial Sign-Up Forms

Posted on May 8th, 2015 by

Marketers everywhere are under increasing pressure to prove and improve the value of their programs. As a result, testing and analysis have become core components of the online marketing toolkit. While the value of testing is undisputed, the overwhelming number of things that can be tested can cause SaaS marketers to overlook the most important elements, such as the trial sign-up form. […]

Industry Buzz – April 2015

Posted on May 7th, 2015 by

Hi partners!

We’ve collected great tips this month to help you improve your strategies, as well as building off the industry’s deepest set of tools to support the entire digital commerce lifecycle. Subscribe to our newsletter and be updated on new blogposts, whitepapers and webinars on how to grow your software and services business. […]