Rethink Commerce Blog

Cool Company Interview Series: SnapFashun

Posted on July 1st, 2015 by

I recently had the pleasure to speak with Howard Glazer, President of Canadian based SnapFashun Group – a very interesting software company operating… in the fashion industry. Here’s a summary of that conversation […]

Convert Revenue Leakage to Revenue Uplift with the Avangate Summer ‘15 Release

Posted on June 23rd, 2015 by

The old ABC’s of web, “Always be converting,” is as relevant now as it ever was. But as digital businesses are finding out, maximizing customer lifetime value – and not pressure – is the most effective way to convert revenues today. What that means for digital businesses is making smart investments in tools and technology that reduce Revenue Leakage at every stage of the commerce lifecycle. […]

Here are 10 Reasons Why Your Users Are Not Upgrading And 3 Ways To Successfully Upgrade Them

Posted on June 22nd, 2015 by

For SaaS companies, coming up with an effective upgrade strategy is sometimes like blindly navigating a dark ocean. If you hold back on product features that add value, then customers may not see the full value of your product. However, if you give them full access to your service up front, then you’ll have nothing left to offer as an upgrade. It’s a delicate balance. […]

Conversion Contest – Announce the Winner

Posted on June 22nd, 2015 by

In celebration of International CRO Day, we launched a contest asking all of you to share your conversion optimization stories for a chance to win an Apple Watch. We were very impressed with the creative conversion tales you told, and deeply appreciate that so many people took part in the contest. Everyone who participated shared valuable insights on optimizing all phases of the digital commerce lifecycle, including acquisitions, upgrades, and renewals. We enjoy learning about our journey towards maximizing revenue and customer lifetime value. […]

Best Strategies For Upgrading Your SaaS Users

Posted on June 18th, 2015 by

Generating revenue from new customers is a critical part of every SaaS business’ marketing strategy. But in the push to build up the business through new acquisitions, many SaaS companies neglect the revenue moments provided by existing customers. […]

The Art Of Cross-Selling: What You Need To Know To Grow Your Online Business

Posted on June 15th, 2015 by

Cross-selling is a marketing strategy that has had a long history of success for brick-and-mortar businesses. It’s something we encounter every day and, most likely, don’t think twice about it. It’s the store that places the toy and its accessories in the same display or the impulse items next to the checkout stand. […]