Rethink Commerce Blog

6 Principles of High Converting Landing Pages

Posted on October 20th, 2016 by

A landing page can either make or break your marketing campaign. So how can we create landing pages that actually convert?

Duane Brown, a performance marketer from Unbounce joined us recently to share 6 principles for creating killer landing pages. […]

Share Your Nightmare – Halloween Contest

Posted on October 17th, 2016 by

The weather is cooling, the leaves are falling, and Halloween is fast approaching. Do you have your spooky costume and your creepy stories all ready for the big night? If not, it’s time to unlock your inner creativity and get in the Halloween spirit, because we’ve got a monster challenge for you. […]

Top Software Verticals to Promote in 2017

Posted on October 12th, 2016 by

The latest AffStat report shows that Online Services comes in third place among vertical preferences in the affiliate world, with 28.69% of affiliates choosing the category. That’s right behind Clothing/Apparel at 35.46% and Computers & Electronics at 38.65%.

There are several reasons why the Software and Digital Goods category has long been among the top choices for affiliates when choosing what products to promote: […]

Industry Buzz – September 2016

Posted on September 30th, 2016 by

Hi sellers!

Fall is here and businesses are back in full swing, the conference circuit is heating up and companies are seeking better ways to sell software and digital goods (aren’t we all, always?). This month, we bring you resources on landing page conversion, emerging technologies to watch, and strategies for building mobile sites and selecting sales models for SaaS products. […]

Affiliate Success Story – Dmitrii Nikolaev

Posted on September 29th, 2016 by

Since starting in the affiliate business 10 years ago, Dmitrii Nikolaev has become a successful affiliate marketer who caught our attention with his outstanding performance during our six-month contest, Heroes of Digital Marketing. He was named one of our Disneyland trip winners and was happy to answer our questions about his affiliate marketing career and recent projects, including Softocoupon and CouponCodes. […]

Best Tactics to Boost Average Order Value

Posted on September 28th, 2016 by

First, some basics

The Average Order Value (AOV) is defined as the average dollar amount that a customer spends when placing an order, either via a conventional website or a mobile application. If the goal is to increase profitability, then one of the options you have available is to boost these values to higher levels. You want to work smarter, not harder. […]