Rethink Commerce Blog

How to Make a Freemium Model Work for Your SaaS Business

Posted on February 22nd, 2017 by

SaaS businesses face some of the fiercest competition around. As such, it’s important to win the loyalty of customers and find ways to make your software stand-out from the rest. It’s not just about determining the right price for your subscription or SaaS offering and the product capabilities, it is also about how you get users to see what your offer is about.

Many SaaS providers are adopting a “freemium” model to entice new customers to their platforms. Others, free trials. In this article, we’ll focus on freemium. The gamble here — and the question on many SaaS marketers’ minds—is whether they can actually convert those users from the freemium option to the premium option. […]

Industry Buzz – January 2017

Posted on February 9th, 2017 by

Hi sellers!

The first Industry Buzz of 2017 is here, packed with useful advice and trends for the software, payments and eCommerce industries. Trends like big data, connected cars, virtual reality, productivity and more have software at their core, with SaaS and subscriptions increasingly key to success, so we’ll take a close look at what the market is talking about in these areas. The payments industry is evolving further into cross-border transactions and encouraging the adoption of recurring business models. What’s that mean for your business? Read on to find out.

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Increasing Customer Lifetime Value for Software and SaaS Subscriptions

Posted on February 7th, 2017 by

Most companies have some idea of their customer acquisition costs, or CAC. But another key metric for software companies isn’t always tracked as closely: customer lifetime value (CLV), or the value a customer is expected to bring to a company over time. It’s incredibly important to keep customers subscribed, renewing, buying more and upgrading after they select your product. However, extending the customer relationship in this way won’t happen accidentally. It takes some conscious planning, effort and testing, and it all starts with tracking your CLV. […]

7 Tips to Recruit Affiliates Directly

Posted on January 31st, 2017 by

One of the biggest challenges an Affiliate Program Manager has is bringing new traffic to their websites by recruiting new affiliates. We already know that recruiting new affiliates is no easy task, therefore I’d like to share some tips that you can use to optimize your recruitment plan and find new affiliate partners. […]

Tracking Website Visitors’ Activity with Google Analytics – a Step by Step Guide

Posted on January 19th, 2017 by

Web analytics tools can help any business gather data, gain new insights from user activity tracking and use these insights to improve their business. Tracking website visitors and customer flow through your website is key to understanding how to attract more visitors and increase conversion rates. […]

The Ultimate 2017 Events Calendar for eCommerce & Digital Marketing Professionals

Posted on January 13th, 2017 by

Taking the time to attend industry conferences is very important for so many reasons. Here are a few: […]