Rethink Commerce Blog

Best Tactics to Boost Average Order Value

Posted on September 28th, 2016 by

First, some basics

The Average Order Value (AOV) is defined as the average dollar amount that a customer spends when placing an order, either via a conventional website or a mobile application. If the goal is to increase profitability, then one of the options you have available is to boost these values to higher levels. You want to work smarter, not harder. […]

Share your Views in the Transition to SaaS & Subscriptions Survey

Posted on September 20th, 2016 by

The software business is a constantly changing industry (right, like we didn’t know!) and SaaS & Subscription-based models have gained a lot of ground in the last few years. We see at Avangate a steady increase in subscription-based transactions, either from SaaS, online services or downloadable software that comes with a subscription attached. […]

Top 9 Metrics for Measuring Your Affiliate Program

Posted on September 7th, 2016 by

Let’s say you just launched your affiliate program, either in-house or with affiliate networks. There are a few key metrics you should keep in mind when measuring your program’s success. The affiliate performance that you see right away is typically linked to your overall brand performance. If your brand name is very popular or your sales volumes are high, your program’s impact will probably be proportional. However, the affiliate channel is by far the most convenient way to expand your business and increase your revenue with minimal investment. To keep affiliate sales going based on more than your initial brand value, pay attention to these key metrics. […]

Industry Buzz – August 2016

Posted on September 1st, 2016 by

Hi sellers!

As summer comes to an end, people are embarking on their final vacations and are starting to plan for a busy fall.

Take advantage of these resources to help you win in this rapidly changing market. […]

Cool Companies Interview: FusionCharts & Collabion

Posted on August 29th, 2016 by

I recently had the pleasure of speaking to Pallav Nadhani, CEO and co-founder of FusionCharts, an industry leader in creating data visualization tools. Pallav is also involved in a new start-up, Collabion, focused on charts for SharePoint. Here’s a part of that conversation where we’ve captured the interesting journey of FusionCharts and future plans for both these companies. […]

AffStat Survey 2016 is Now Open!

Posted on August 25th, 2016 by

If you work in this business, now is the perfect time to make your voice heard: share your thoughts in the most comprehensive survey on the affiliate landscape: the AffStat Survey. For the last thirteen years, the information contained in the report has mirrored this ever-changing industry, unveiling many trends, hot points and concerns that are crucial for any affiliate business. […]