Rethink Commerce Blog

On June 19 & 20, we proudly hosted our third CommerceNOW online event, where 12 amazing marketing, sales, and eCommerce experts shared their knowledge with the audience. Over 1,200 people registered for the event and over the more than ten hours of live-streamed sessions they learned about the latest strategies and tactics for eCommerce, digital marketing, conversion rate optimization, customer experience and more.

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There’s a lot of talk in the industry about the proliferation of subscriptions – from software and music to movies and shaving blades. So much so that apparently 15% of online shoppers are enrolled in subscription plans (estimate from McKinsey) – while in the software world, subscription percentages have reached the high 70’s within overall sales. […]

Every software or SaaS business starts with a great idea. The founders build upon this idea until it develops into a minimum viable product (MVP). But getting a functional product out there – especially if we’re talking early-stage companies – is just the first step. Then comes the hard work of promoting the product and getting your first paying customers. […]

 Since 2010, Google has included page speed among the most important signals determining a website’s search ranking. Page speed is the wait-time for your site to load that visitors have to endure. On average, eCommerce websites take about 7 seconds to load; the optimal time is around 3 seconds or less. […]

Summer is here! You know what that means: time to spend those long, lazy weekends with your nose in a book!

Below are some of our recommendations for the next months for you to delve into. There’s a little bit of entrepreneurship, sales, a little bit of tech and a bit of marketing. […]

Hi, sellers! What’s the one thing you want to work on this month? Could be conversion rate optimization, fighting the taxation hassle, building a scaling strategy, an onboarding plan or maybe finding new marketing strategies for your B2B. Whatever your pain point might be, we’re here to provide solutions in our Industry Buzz, so keep on reading! […]