Rethink Commerce Blog

Retain Loyal Customers with these 3 SaaS Renewal Strategies

Posted on February 9th, 2016 by

The SaaS customer journey is unique in that it doesn’t end with the purchase like it does for other business models. For SaaS-based digital goods and services businesses, the purchase is just the beginning of the customer relationship. And regardless of the offering, you need to be able to maintain your product or service and foster customer loyalty in order to earn a renewal at the end of the contract. If your customers aren’t renewing, you need to quickly find out why and lower your churn rate before your business suffers irreparable harm. […]

How to Boost Conversion Rates: What Your SaaS Business Needs To Know About Omnichannnel Commerce

Posted on February 4th, 2016 by

If you’ve been hearing more lately about the importance of an omnichannel commerce strategy but are still struggling to effectively implement one don’t worry, you’re not alone. For B2B companies, the challenges of such a strategy can be huge — especially when you feel like you’ve just mastered a multichannel strategy. But the shift from multichannel commerce to omnichannel commerce is important in order to stay competitive in today’s ever-evolving marketplace. […]

Three Online Selling Capabilities Software Firms Need to Increase Customer Lifetime Value

Posted on February 2nd, 2016 by

Undoubtedly, customer lifetime value (CLV) is a core success metric for any SaaS company. If your company is going to continue to grow – and remain profitable – you need to be able to consistently identify your most valuable customers and increase their value over the life of their subscriptions. Clearly, determining and improving your CLV is a crucial business activity. […]

CRO Like the Pros: No More Hail Marys!

Posted on January 28th, 2016 by

Super Bowl is here, and Avangate is looking to the big names for some game-winning tips on how to CRO like the pros. We invite you to enjoy the highlights from our recent webinar with Chris Goward, the Founder and CEO of WiderFunnel. […]

ASW16 Event Wrap-up: What We Learned

Posted on January 27th, 2016 by

As always, going to the Affiliate Summit, the largest global affiliate conference of its kind, is something everyone in the field should experience. For Avangate, it’s a way for us to share our digital goods expertise, discover the latest market trends, learn what the top players are doing, and meet and connect with clients and prospects. […]

SaaS Providers Upcoming Trends for 2016

Posted on January 26th, 2016 by

In a recent study, International Data Corporation (IDC) predicted that cloud software would be a nearly $70 billion industry worldwide in 2015.

IDC’s study, published in July 2015 and entitled “Cloud Computing: The Essential Foundation of Industry Digital Transformation — Worldwide and U.S. Cloud Forecast by Vertical, 2015–2019,” found that “The major opportunities for cloud within verticals come from the development of intelligent industry solutions…that includes cloud as well as big data and analytics, mobile, and social…IT suppliers that showcase the long-term benefits and the true value of the cloud…(e.g., efficiency gains in business processes and improvement in customer acquisition/customer experience) will be most successful.” […]