Rethink Commerce Blog

Known as the biggest shopping day of the year in the U.S. for almost two decades, Black Friday, the day after Thanksgiving, is almost here. But the term “Black Friday” didn’t always stand for consumption and prosperity. Following, we’ll describe how the day got its name, and then share some Black Friday surprises prepared just for you.  […]

After you’ve gotten your SaaS business up and running, determined your product/market fit, and even secured some funding, you get to the scaling step. Then, there’s the expansion stage, which you’ll reach once you’ve figured out which growth levers you should pull to make your business generate more and more revenue. […]

Welcome to another episode of our “Give me 5!” Series.

This video features Laurentiu Ghenciu, VP of EMEA Sales at 2Checkout, who will talk about how to successfully expand an online business globally. […]

Hi sellers! As you’re preparing your online business for the upcoming holiday season, make sure you don’t miss out on this month’s must-read resources.

You’ll find here the tips you need to build an effective customer onboarding program, strategies to sell more this season, some not so obvious eCommerce growth advice and predictions about how the SaaS industry is going to expand in the coming years. […]

What are some of the questions that keep SaaS startup founders up at night? Having gone through this list of 69 marketing questions that all SaaS companies should ponder, we decided to try to answer a few that are usually very important for early-stage startups. The answers should help your SaaS startup with a few of the fundamentals to establish a solid base for future growth and profitability. […]

Every annual holiday is an opportunity to engage with your customers and drive sales, yet nothing beats the celebrations streak during the last quarter of the year.

The holiday “commercial” season formally begins in October, with Halloween, continues with Black Friday, and leads up to a slew of buildup to the December holidays. You definitely don’t want to miss the seasonal promotional opportunities to maximize your online sales, especially considering your competitors may have started preparing already. […]