Rethink Commerce Blog

Development Of Loyalty Programs Is A Win-Win

Posted on July 30th, 2015 by

Here’s a riddle for you. Name a marketing strategy that can boost a company’s growth, help retain customers, increase sales, provide valuable market research, and costs very little to implement? The answer is a loyalty program. An effective loyalty program can help you build a loyal customer base that will keep your company growing for years to come. […]

The Advantages Of A/B Testing Your Upsell Offers

Posted on July 22nd, 2015 by

Determining the optimal price point for a produce or service is one of the biggest challenges for any SaaS company. It’s never easy to place an objective dollar figure on something that carries so much subjective value. In many instances, the value the market places on a SaaS product or service doesn’t always equal the development costs. Often, the most valuable offering was the simplest to develop. As a result, it’s incredibly easy to under or over value a service when setting the price. And that’s not even taking into account buyer psychology. […]

When You Should Be Pushing Your Upgrades To Maximize Sales

Posted on July 21st, 2015 by

“Timing is everything” is more than just a cliché in the world of SaaS. Understanding how the timing of your messages can impact the digital lifecycle is key to converting prospects to customers, getting those customers to upgrade or buy additional features, and ultimately, turning them into your very own product advocates. When you calibrate your marketing strategy to sync your messages with the cycle, you’ll decrease customer acquisition cost, minimize churn, and increase customer lifetime value.  […]

Affiliate Summit East 2015

Posted on July 21st, 2015 by

Yes, it’s Affiliate Summit East time again and we can’t wait to pack our bags and head to New York! Who doesn’t like summer in the Big Apple, meeting inspiring people and developing exciting business opportunities? […]

Avangate Affiliate Success Story – Anand Khanse (TheWindowsClub.com) Interview

Posted on July 14th, 2015 by

Anand Khanse blogs about the Windows operating system on TheWindowsClub.com. The website was launched in 2009 and offers Windows tips, tutorials and more. […]

Using Customer Surveys To Shape Product Development

Posted on July 3rd, 2015 by

In a perfect world, what your clients want would be perfectly aligned with what your products deliver. However, in the real world, the two can often be miles apart. One of the best tools you can use to bring them together is the customer survey. […]