Rethink Commerce Blog

Posts Tagged ‘software products’

Persuasive Web Design Techniques – A Must-Have for Software and SaaS-selling Websites

Posted on April 17th, 2014 by

These days, when talking about the customer experience on a website, people usually address issues about usability and user experience techniques – diving deep into the data, but is this enough to convince the users to transact with your business? You might improve your conversion rates by looking into the data, reading some tips and tricks on usability and user experience techniques – and that might improve the user’s ability to complete a transaction, but I am wondering if this is enough to engage them to the point where they’ll actually pay… […]

What Software Companies Can Learn from 7-Eleven: How to Make Self-Service Work for Software Customers

Posted on February 21st, 2014 by

We’ve established that the software sales landscape is changing – creating a new world where vendors must tailor the software sales process to individuals. But every software buyer has slightly different needs. So how can companies cater to all types of tastes without breaking the bank to build a different experience for each customer? […]

Mind the Gap: What James Bond Can Teach Us About Software Sales

Posted on December 11th, 2013 by

We saw in the last post that sales process that are stuck in the past hinder organizations from reaching buyers, but we didn’t go into one of the real downsides of old-school sales processes: they stick buyers in situations that are impossible to get out of.

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James Bond also ends up in these situations a lot, but then again, he’s a little better trained (and perhaps in better shape) than most software buyers. Plus, it’s his job to get out of sticky situations. […]

Avangate Affiliate Network – Maturity Confirmation

Posted on January 31st, 2013 by

In mid-January 2013, Avangate attended the Affiliate Summit West 2013 conference in Las Vegas. As always, it went very well for Avangate, especially in the context of expanding our affiliate team and finding new business opportunities. But this year, more than any other, we saw proof that people recognize Avangate as a critical player in the software & cloud services vertical, both for its distribution capabilities and eCommerce features. […]

How to Pitch Your Software Product to Power Affiliates

Posted on June 27th, 2012 by

Every affiliate has its specific needs when it comes to promoting products online. The best performing affiliates will not waste their time with every merchant that approaches them. This is why it is very important to pitch your software products to the affiliates in a way that will make power affiliates really consider your offer and get the things moving in the right direction. […]