Picture taken during the "Casual Drinks with Avangate" Business Networking Event

I am sure that many of you participated to a wide range of events and noticed some good or bad practices.  I have recently been involved in organizing a business networking event for Avangate US office, so I put a lot of thought in it and also gained access to all stages of business event organizing, including feedback from participants.

In this post I will share some ideas from my experience as a business developer – ideas that work for a great networking event; in fact I think that these are the most important steps that must be completed to achieve the success and reputation you are targeting by organizing the event.

1. Have a self-explanatory name

Here in Silicon Valley there are tens of events daily. For the audience is quite difficult or time consuming to identify the right events if they are called like “Technology tools” or “International roundtable”; technology for what? Roundtable of whom? That’s why some events have audience and others have not.