Rethink Commerce Blog

About Claudiu Murariu

 Digital Analyst Consultant This is a guest blog post by Claudiu Murariu, co-founder and lead analyst at InnerTrends, a company that helps SaaS companies increase customer engagement by exposing behavioral patterns that lead to conversion or churn.

Claudiu has more than 10 years’ experience as a digital analyst consultant for enterprise-level companies and large SMBs, including Orange, Samsung, Telekom, Intel, and Bitdefender, as well as many SaaS startups. His specialties are growth analytics, business intelligence, web analytics, data driven marketing automation. Claudiu is an online optimization enthusiast who is always on the lookout for new tools, discovering fresh angles that help further a company’s growth. His key strength is using data to find growth opportunities.


You can find him on:

  1. twitter Twitter
  2. twitter Quora

Check out his latest articles

How to track downloaders?

Posted on February 26th, 2009 by

To be honest more and more software vendors our company works with don’t track downloads and, what is more exciting, “downloaders”. So, I went to my favorites dev geeks in our team, Alex and Serban, and asked them to help me find out a really-really easy way on how to track downloads and “downloaders”. […]

Twitter + Analytics = Love

Posted on January 19th, 2009 by

Most of you are already accustomed with URL address shortening services. You know, those websites which make your URLs short and ugly so you can post them on Twitter, Facebook or just send them to a friend. The thing is you never know where these links end up and how much traffic they drive. For me, working in web analytics, not knowing something like this is itching like hell, so I have decided to find a solution to it. […]

Measuring the Real Value of Social Networks: Facebook, Twitter, LinkedIn… You Name it

Posted on December 2nd, 2008 by

The other week, Brian Clifton wrote a very neat article on his well-known blog about tracking social networks by using filters. The data I got from the implementations he recommended in that article made me want to obtain even more “actionable data”.

So I went a little deeper into it and, after some tricks and implementations, I decided to share the findings with you. So here goes my second article for the series: 10 things you (probably) didn’t know about your visitors. If you missed the first one about visitors that lost their way, check it now. […]

10 things you (probably) didn’t know about your visitors – First One: Tracking lost users

Posted on November 11th, 2008 by

One of the favorite’s expressions between us, analytics ninja wannabees, is “Actionable Data”. Yes, we like this phrase a lot and we use it every time we have the occasion. It gives meaning to our work and it’s a great hook to get CEOs, CTOs and marketing departments to listen to what we might have to say. […]

Firefox for Web Marketing Ninjas

Posted on October 30th, 2008 by

I am writing this article for at least 75% of you, who, according to our tracking tools, are using Firefox to read this blog. The chances are that your Firefox browser is not “naked”, as dressing it up is what makes it such a great and beloved browser around the world. […]

4 Tools to Get More from your Google Analytics

Posted on October 2nd, 2008 by

Google Analytics is a great tool, but when you use it frequently, it shows some glitches. Having many profiles, trying to access certain type of data can be sometimes pretty difficult.

Here are 4 scripts that can enhance your Google Analytics Experience. They work with GreaseMonkey, which is a really cool plugin for Firefox, which allows you to customize the way a webpage displays using small bits of JavaScript. […]