Rethink Commerce Blog

Business of Software: How Vendors Can Leverage the Change in Software Distribution

Posted on April 25th, 2012 by
Indirect channels are clearly changing

While over 50% of software sales still sold through channels, traditional channel partners are diminishing and alternative e-channels are proliferating. This means on the one hand increased pressure on the traditional sales channels, putting more emphasis on results and partner loyalty and channel control – this translated into increasing pressure upon channel sales professionals.

Transformation is also at the customer level

Ramping end-customer expectations, both consumer and business, place greater emphasis on control and consistency of the user experience across touch points and distribution channels.
So as marketing, sales or channel professional, you want and need to be aware of the following:
  • What changes are happening in software distribution & delivery
  • What implications these changes have for what resellers and partners need from software vendors
  • Key drivers to enabling channels to manage customers across the entire software lifecycle
  • How other peers from software companies manage the channel

Attend the Avangate webinar to get answers

You can learn the above and get insight into software distribution from Tim Harmon, Principal Analyst at Forrester Research, Inc. and Calin Udrea, Marketing Director at Lavasoft, makers of Ad-Aware, by attending a webinar organized by Avangate:

When: Thursday, May 10, 2012 – 10:00 am – 11:00 am PDT

Who should attend: Executives from Marketing and Sales, eCommerce, Channel Managers

REGISTER NOW

If you want to ask questions for the Q&A session in advance, feel free to do that in the comments below.
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Business of Software: How Vendors Can Leverage the Change in Software Distribution
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Delia Ene

Communications & AR Senior Manager

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