Rethink Commerce Blog

7 Ways to Get the Most out of the Holiday Shopping Season

Posted on November 8th, 2012 by

On October 30th, 2012, Avangate hosted a webinar on “How to Get the Most out of the Holiday Shopping Season.” The affiliate thought leader Geno Prussakov, CEO and founder of the award-winning OPM agency AM Navigator LLC, as well as author of two best-selling affiliate program management books, shared his accumulated wisdom on holiday sales. During the 70-minute webinar, Geno emphasized 7 simple hands-on tips that merchants should follow for a successful and profitable shopping season. I also developed 5 structured steps that affiliates should take to insure they’ll be fit and ready for this great seasonal selling opportunity.

It was fantastic to see such a great turn-out for this webinar, and hear the multitude of questions asked.  Interest in performance marketing and optimization actions is increasing, and this trend will continue as more people tap into the many educational resources available through Avangate and elsewhere.

Here are the main actionable tips that came out of Avangate’s webinar with Geno on affiliate sales:

  1. Run holiday-specific campaigns during relevant months.
  2. Affiliates should use all of the elements required for a good promotion effort: co-branded landing pages, promotional and shipping calendars, and distinctive creative content.
  3. Don’t limit your campaigns to the holiday season! Work out post-holiday campaigns (and sales) to run in January and February as well.
  4. If you’ve done holiday campaigns in the past, check out stats from prior years and identify ways to improve your efforts.
  5. Optimize all of the pages where traffic hits your website to make visitors notice your holiday campaigns.
  6. Use every sales channel that you have: website, blog, social media, email marketing, etc., and make sure all of the channels are coordinated.
  7. Constantly monitor your campaigns’ performance and tweak elements for optimization.

Following these 7 simple tips will put your holiday sales campaigns on track for success.

50 lucky affiliate webinar attendees have already received their free digital copies of Geno’s best-selling book,”Affiliate Program Management: An Hour a Day” ,via email (courtesy of Avangate). I’m sure this book will not only be inspiring, but also help them perform better as affiliate program managers.

If you missed our webinar, don’t sweat it! You can always find it on the Avangate website. But make sure to watch it soon, so you can get your holiday sales efforts started in time to generate profits!

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Cristi Miculi

Senior Manager, Affiliate Services

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