Rethink Commerce Blog

How can web presence be improved with images?

Posted on August 11th, 2008 by

Our aim is to sell software and not to socialize with family or friends, you probably think, so what good could a bunch of pretty pictures bring to business? Well, we think there is potential in images, especially in photos when it comes to better promoting your website.

So we’ve started by posting to Flickr photographs taken during our participation to different events. Then, we’ve used the Flickr widget on Avangate website.

After just a relative short period of time of using Flickr, we can name three benefits:

  • We gained time and space – updating photos on Avangate corporate website is done by easily uploading photos to Flickr and then the widget does the rest;
  • We are social networking easier – the Flickr images may be easily added to Facebook or Myspace accounts and even to social networks aggregators such as SecondBrain;
  • Google likes it – unless it has a bad day at work, Google shows the Avangate results on Flickr on the first page – which makes us feel that sharing company photos on Flickr is SEO friendly. Moreover, the online reputation can be managed with Flickr, since you are controlling at least partly what images appear in Google universal searching.

We are not the only one doing it. After a quick search we found that IBM, Symantec and Bitdefender also use Flickr for various business goals.

If you know more ways of promoting your website using images, share it with us, by using the comment box.

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Roxana Patrichi

Web Account Manager

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Comments (4)

  • Fabrice says: August 11th, 2008 at 11:25 pm

    do you still have the teddy bear bold-edition, the one hidden in the back on the left ? he seems so cute !!!

  • The cute teddy bear – bold edition says: August 12th, 2008 at 10:59 am

    Fabrice, the bold-edition teddy bear is still here, building new and exciting things on Avangate’s Reseller Management System and encouraging you to grow your distribution network. :)

    So whenever you are ready to use the resellers distribution channel you will get much more then a teddy bear!
    Lucian

  • How to optimize website images from a SEO perspective. | Avangate Blog - Software Business Blog says: December 8th, 2008 at 5:51 pm

    […] a previous post I’ve written about the benefits of using Flickr for your website images. Some argue that Flickr is getting less tolerant with using it for business […]

  • Anonymous says: May 14th, 2014 at 8:00 am

    Greetings! Very helpful advice within this post! It is the little changes that make the most important
    changes. Thanks for sharing!