The other week, Brian Clifton wrote a very neat article on his well-known blog about tracking social networks by using filters. The data I got from the implementations he recommended in that article made me want to obtain even more “actionable data”.

So I went a little deeper into it and, after some tricks and implementations, I decided to share the findings with you. So here goes my second article for the series: 10 things you (probably) didn’t know about your visitors. If you missed the first one about visitors that lost their way, check it now.

This post tries to answer the following questions:

• What’s wrong with the data I already have?
• How to tweak it?
• How to use the new reports?
• What actions to take?… at least a couple of examples :)