Rethink Commerce Blog

Posts Tagged ‘web analytics’

3 Reasons why Shopping Cart Custom Domains Will Mean the End of Your Web Analytics Problems

Posted on April 24th, 2012 by
After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors. That’s a fact.

Why is it so hard to track flawlessly third party shopping carts? Mainly, because of the technology. Google Analytics uses cookies to track visitors and those cookies can only be accessed by the domain on which Google Analytics is installed, i.e. your website. […]

Measuring the Real Value of Social Networks: Facebook, Twitter, LinkedIn… You Name it

Posted on December 2nd, 2008 by

The other week, Brian Clifton wrote a very neat article on his well-known blog about tracking social networks by using filters. The data I got from the implementations he recommended in that article made me want to obtain even more “actionable data”.

So I went a little deeper into it and, after some tricks and implementations, I decided to share the findings with you. So here goes my second article for the series: 10 things you (probably) didn’t know about your visitors. If you missed the first one about visitors that lost their way, check it now. […]