Rethink Commerce Blog

Posts Tagged ‘usability’

Persuasive Web Design Techniques – A Must-Have for Software and SaaS-selling Websites

Posted on April 17th, 2014 by

These days, when talking about the customer experience on a website, people usually address issues about usability and user experience techniques – diving deep into the data, but is this enough to convince the users to transact with your business? You might improve your conversion rates by looking into the data, reading some tips and tricks on usability and user experience techniques – and that might improve the user’s ability to complete a transaction, but I am wondering if this is enough to engage them to the point where they’ll actually pay… […]

Increase Software Conversions Part 4

Posted on September 7th, 2009 by

Don’t Lose Users on the First Screen!

This is part 4 of a 5-part series: How to convert more software trials to purchases.

Nothing’s worse than opening new software and staring at a vast white screen with millions of toolbar buttons.  Now what? […]

Why Hammers Sell Better Than Your Software

Posted on August 19th, 2009 by

Hammers Sell Better Than Software
Hammers Sell Better Than Software

Back in April my friend and fellow microISV Andy Brice conducted a software vendor survey that highlighted something that doesn’t get the attention it should: while about a third of the people that visit your site download your trial version, only 1% end up buying.

Why is that? Now maybe the 92 respondents to the survey were atypical, but I don’t think so: I’ve heard that “only 1% buy” adage for years.

Here’s a related factoid Andy’s survey unearthed: the average Mac product conversion ratio is more than 4 times higher than the Windows product conversion ratio.

Now maybe Mac owners are four times richer than Windows users, or maybe because there’s four times less software to choose from. But as a Windows developer who switched two years ago, I haven’t noticed four times more money in my bank account or not found a decent range of software to accessorize my MacBook Pro with. In fact, I’ve noticed – and so has my spouse – I’m much more likely to buy a Mac app I trial than I was likely to buy as a Windows guy. […]

How Should Startups Approach ReadWriteWeb

Posted on July 23rd, 2009 by

ReadWriteWeb – Web technology blog

Bob Walsh’s new book, “The Web Startup Success Guide” has just been officially launched on Amazon. As promised in my previous post, here is another example of what you’ll find in his book after purchase. It’s a cool interview he made with Marshall Kirkpatrick, Lead Writer at  ReadWriteWeb, who gives advice to tech startups on approaching him with newsworthy information. Hope you’ll find it useful as well, here’s the interview:

Bob: What’s the right way for startups to approach you who want you to write about them? What’s the wrong way? […]

Avangate reviewed in “The Web Startup Success Guide” by Bob Walsh

Posted on July 16th, 2009 by

I’m really excited to bring to your attention the brand new book written by our friend and collaborator, Bob Walsh.  It’s called “The Web Startup Success Guide” and its official launch date is next week, on the 22nd of July, 2009 (you can find it on Amazon). The book promises to be a great resource for startups, the must-read type and I can’t wait to get a copy:). I promise a larger review after I read the whole book, until then, just wanted to share with you a short excerpt about Avangate. […]

The Cloud and the Crowd

Posted on April 2nd, 2009 by

There’s two trends – the Cloud and the Crowd – afoot in the software world, and if these trends have gotten buried by all the day to day trivia, let me give you a quick rundown on how they’re changing our industry.

Way back say two years ago, one of the first checks you’d write launching your startup would be to a graphic artist for a couple thousand dollars to execute your new company’s logo. It wouldn’t be cheap, but it would be good and they’d been recommended to you as someone who did good startup logos. […]