Rethink Commerce Blog

Posts Tagged ‘upgrade strategy’

When You Should Be Pushing Your Upgrades To Maximize Sales

Posted on July 21st, 2015 by

“Timing is everything” is more than just a cliché in the world of SaaS. Understanding how the timing of your messages can impact the digital lifecycle is key to converting prospects to customers, getting those customers to upgrade or buy additional features, and ultimately, turning them into your very own product advocates. When you calibrate your marketing strategy to sync your messages with the cycle, you’ll decrease customer acquisition cost, minimize churn, and increase customer lifetime value.  […]