Rethink Commerce Blog

Posts Tagged ‘Universal Analytics’

Challenges Transitioning to Universal Analytics

Posted on April 30th, 2014 by

Ever since Universal Analytics was announced back in 2012, questions filled the minds of web analysts all around the world. Recently, Universal Analytics rolled out of Beta – it’s set and ready to go – the question is, are you?

Until now you could allow yourself the luxury of second thoughts in regards to implementing and utilizing Universal Analytics (on that note, here is a great piece of advice), not so much anymore. […]

When should I upgrade to Universal Analytics – and how does it work?

Posted on November 21st, 2013 by

Customers often ask me: When should I install the Universal Analytics code? 

I always reply with the same question: Why do you think you need it? They usually shrug their shoulders and look at me for a smart answer. Since this happens so often, I decided to write a blog post about it. This post will help you determine whether to upgrade, and walk you through the upgrade process when you decide to make the leap. […]