Rethink Commerce Blog

Posts Tagged ‘unfinished payments’

5 Best Practices for Growing Customer Lifetime Value with Email

Posted on November 29th, 2016 by

Increasing engagement continues to be the top focus of marketing divisions in companies of all sizes, along with boosting conversion and retention metrics. Here are five best practices for growing your customer conversion rates and customer lifetime value (CLTV) with email marketing.

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The ABC…Zs of Conversion Rate Optimization

Posted on October 27th, 2016 by

Every CRO project should begin with a baseline measurement and benchmark of the key metrics. There are many tools available today to marketers for granularly measuring web and mobile traffic and user behavior, but the most common – Google Analytics and Adobe Analytics – should give you all the basic data you need to get started. Avangate has additional tools for tracking and analyzing the shopping cart that can help fill in the gaps, and give you a more complete picture. […]