Rethink Commerce Blog

Posts Tagged ‘trial users’

How To Use Inbound Marketing Tactics To Convert Your Trial Users

Posted on May 5th, 2015 by

An integrated approach that focuses on inbound traffic to generate leads has quickly become a cornerstone of online marketing strategy. And as a digital marketer, you are well aware of inbound marketing’s effectiveness and the ROI in can provide. […]

4 Strategies To Increase Your Trial-Subscription Conversion

Posted on May 4th, 2015 by

The powerful allure of the free trial has made it the cornerstone of practically every digital goods vendors acquisition strategy. And for good reason. Trials give buyers an unmediated view of your product or service and allow them to evaluate the features and benefits on their own merits. If your goods have value, and you’ve done a good job of demonstrating that, then, in theory, the trial should always lead to a paid activation. The reality, however, is something more complicated. In fact, the average trial user only converts to a paying customer 15 to 20 percent of the time. And because, on average, only two percent of visitors become trial users, one can reasonably expect only 0.3 percent of visitors to actually become paying customers. […]

3 Ways To Increase Your SaaS Trial Conversions

Posted on April 14th, 2015 by

Every SaaS company has two goals when it comes to trial conversions:

  1. Getting more prospects to sign up for a product trial, and
  2. Converting trial users into paid subscribers.

Here are 3 trial conversion strategies that will help you increase conversion rates and gain useful insights into conversion behavior. […]