Of all the stages of the SaaS commerce lifecycle, new customer acquisition is easily is one of the most critical factors that determine SaaS growth. But in addressing the needs of SaaS customer acquisition, many companies end up wasting precious time, money and resources in the wrong strategies, channels and metrics. The wrong approach is, in fact, responsible for dwindling subscriptions, decreasing recurring revenue and inevitable failure that befall many an unfortunate SaaS company. […]
There’s so much buzz around Big Data – but how about Big Content? Surely, an up and coming area, getting sexier as usage cases expand. For example, you watch your sales drop in a certain region – it’s good that you’re tracking, but the next more important step is to understand why they dropped, and – even more importantly – what you are going to do about it. […]
It’s September, which means, summer’s officially over and everyone’s going back to school, and back to school shopping means lots and lots of commerce.
But just as every calculator isn’t a scientific calculator, neither is every payment processor a digital commerce provider. The problem is, when the packaging looks the same, called the same thing and they both claim to provide the same functionality – how do you tell the difference?
This month marks the 20th birthday of ecommerce – it’s been two decades since NetMarket sold “Ten Summoner’s Tales” by Sting (as a physical CD, of course, not a download – we weren’t that advanced back then, plus the disc would have taken hours to download on dial-up). We’ve come a long way since SSL technology finally enabled secure payments by protecting personal information and Amazon sold only books. Now, the online retailer sells everything from boots to bookends, and has millions of competitors aiming for a piece of the online sales pie.
Ahhh, it’s that time of year again. Diplomas are being rolled, commencement speeches are being written, caps with tassels are being tossed, and the sound of Pomp and Circumstance is filling the air – graduation time is upon us. Graduation – the intersection of education and anticipation – where individuals take all that they’ve learned and apply it towards their next endeavor – it isn’t just for students. Companies graduate too. […]
The 2014 Avangate Spring Release delivers on our continued commitment to simplify the complex world-wide payment ecosystem, create efficient conversion optimization tools, support your diversified channel strategies and fuel global scalability and availability for your commercial infrastructure. […]