Rethink Commerce Blog

Posts Tagged ‘subscriptions’

7 Ways to Make It Easier for Your Customers to Renew Subscriptions

Posted on September 6th, 2017 by

Every marketer should know by now that retaining customers is more cost-effective than acquiring new ones. On average, it costs five times as much to attract a new customer than to keep an existing one. In other words, turning a blind eye to your existing customers can put you out of business faster than you might expect. […]

Industry Buzz – August 2017

Posted on September 1st, 2017 by

Hi Sellers!

Looks like autumn is already claiming its territory, bringing along new business trends, consumer insights, marketing solutions and cloud strategies. As usual, we’ve gathered the most comprehensive and efficient resources out there to help your business thrive this season!

Keep on reading!

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Industry Buzz – July 2017

Posted on August 3rd, 2017 by

Hi Sellers!

Summer is heating up and with it we have some hot company and product news! We have plenty of new resources that will help you learn how to boost sales, build customer relationships, lower chargeback rates and more.

Keep on reading! […]

Increasing Customer Lifetime Value for Software and SaaS Subscriptions

Posted on February 7th, 2017 by

Most companies have some idea of their customer acquisition costs, or CAC. But another key metric for software companies isn’t always tracked as closely: customer lifetime value (CLV), or the value a customer is expected to bring to a company over time.

It’s incredibly important to keep customers subscribed, renewing, buying more and upgrading after they select your product. However, extending the customer relationship in this way won’t happen accidentally. It takes some conscious planning, effort and testing, and it all starts with tracking your CLV. […]

Share your Views in the Transition to SaaS & Subscriptions Survey

Posted on September 20th, 2016 by

The software business is a constantly changing industry (right, like we didn’t know!) and SaaS & Subscription-based models have gained a lot of ground in the last few years. We see at Avangate a steady increase in subscription-based transactions, either from SaaS, online services or downloadable software that comes with a subscription attached. […]

Three Online Selling Capabilities Software Firms Need to Increase Customer Lifetime Value

Posted on February 2nd, 2016 by

Undoubtedly, customer lifetime value (CLV) is a core success metric for any SaaS company. If your company is going to continue to grow – and remain profitable – you need to be able to consistently identify your most valuable customers and increase their value over the life of their subscriptions. Clearly, determining and improving your CLV is a crucial business activity. […]