Rethink Commerce Blog

Posts Tagged ‘subscription business model’

Everything You Wanted to Know About Customer Acquisition for SaaS

Posted on February 20th, 2015 by

Of all the stages of the SaaS commerce lifecycle, new customer acquisition is easily is one of the most critical factors that determine SaaS growth. But in addressing the needs of SaaS customer acquisition, many companies end up wasting precious time, money and resources in the wrong strategies, channels and metrics. The wrong approach is, in fact, responsible for dwindling subscriptions, decreasing recurring revenue and inevitable failure that befall many an unfortunate SaaS company. […]