Rethink Commerce Blog

Posts Tagged ‘startup business’

Ada Lovelace Day – Interview with Movavi’s Natalie Khudyakova

Posted on March 24th, 2010 by

Today the world celebrates Ada Lovelace Day (ALD), an international day of blogging to draw attention to women excelling in technology. Ada Lovelace is often referred to as the worlds’ first programmer, as she wrote a series of instructions for Charles Babbage’s proposed mechanical computer that would calculate Bernoulli numbers back in 1843.

The fact that the inventor happened to be a woman doesn’t necessarily make me feel prouder that I’m a woman, but I admit it’s a an argument I would probably bring on the table in a gender debate. On the other hand, I do find ALD to be a great opportunity to think about other wonderful women that I follow, admire and respect in the worlds of online marketing & software business. […]

Five tested ways to convert more software trials to purchases

Posted on May 19th, 2009 by

What if I told you that five changes to your software could increase revenue 25-50%?

It’s possible because of two facts: most trials don’t convert, and you’re too close to your software to see its obvious flaws.

The conversion rate from visits to sales according to a study presented by Andy Brice is around 1% with specific variations.  But the abandon rate on software trials is astonishingly high.  In an informal poll of a few software company owners I know, everyone agreed that 80-90% of downloads never become real trials. […]

Ways to Communicate with your Affiliates

Posted on April 17th, 2009 by

Thoughts about getting your voice heard in the crowd

See how Avangate communicates with its affiliates

Once you have a number of affiliates in your portfolio, keeping in touch with them and helping them make sales become paramount. Some software companies invest in creating a special position for this – the affiliate manager -, some deal with the affiliates through the already existing employees, but let’s say you have an affiliate manager.
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The Cloud and the Crowd

Posted on April 2nd, 2009 by

There’s two trends – the Cloud and the Crowd – afoot in the software world, and if these trends have gotten buried by all the day to day trivia, let me give you a quick rundown on how they’re changing our industry.

Way back say two years ago, one of the first checks you’d write launching your startup would be to a graphic artist for a couple thousand dollars to execute your new company’s logo. It wouldn’t be cheap, but it would be good and they’d been recommended to you as someone who did good startup logos. […]

The most important startup decision you may forget to make

Posted on March 12th, 2009 by

Recently I’ve been working on my next book – working title The Software Startup Success Guide – and I noticed that easily one of the most important decisions you can make as a startup gets practically no attention: What platform are you going to build on?

Back in the age of Bill and Steve, startups could pick any platform they wanted so long as it was either Microsoft’s or Apple’s. Nowadays, you as a developer who’s going to go down the Startup Road have a huge and sometimes confusing range of platforms to build on. […]

Discount Coupons for Affiliates

Posted on March 6th, 2009 by

Recently I was doing a market research on eCommerce trends in 2009. One of the things we should expect is that customers are more cost-aware and every minor thing they get for free or with a discount is often worth more than a brand they’ve used for a certain time or even a popular and reliable brand worldwide (we’re talking, of course, about similar features of the products being compared).

Of course, discount coupons are not a new technique for affiliate marketers, but in the near future we could easily foresee an abundance of promotions, discounts – let’s call them “deals”. […]