Rethink Commerce Blog

Posts Tagged ‘split testing’

The Science of Better Conversion

Posted on December 15th, 2016 by

Our job at Conversion Sciences is to design web tests for companies; tests that tell us exactly what we want to know about a web page or shopping cart and nothing more. We agonize over the subtle things that introduce bias into our test. We always want to test the right thing. […]

Optimize Or Die… Or, Just Read A Book

Posted on March 2nd, 2016 by

Optimization is a popular topic these days. People like to optimize everything from website conversion rates (“will I get more sales if I change this call-to-action?”) to calorie consumption (“will I lose weight if I eat more kale?”). But what does “optimize” really mean? […]

Trust No One? How Building Trust Can Increase Your Conversion Rate

Posted on October 30th, 2015 by

The Internet was new and scary when Agent Fox Mulder popularized the phrase “Trust no one” during The X-Files’ heyday, but even today plenty of consumers are still hesitant to put their trust in websites – even with the significant role ecommerce plays in our everyday lives. At Avangate, we’ve proven the fact that trust can be a major factor affecting conversion rates. We are strong advocates of research and testing that provide insight into what makes a site or cart trustworthy enough for shoppers to pull the trigger on a purchase. […]

SaaS Case Study: Improving Conversions by 12% with Fewer Form Fields

Posted on September 22nd, 2015 by

“Less is more”, the old adage goes, and we’ve confirmed that less can be way more when it comes to cart conversion rates. Avangate recently ran some split tests on the Checkout page that increased conversion rates by an impressive 12%. And all it took to make such a big difference was eliminating a few fields on the Billing form. […]

Industry Buzz – February 2015

Posted on March 13th, 2015 by

Hi sellers!

We’ve collected great tips this month to help you improve your strategies, as well as building off the industry’s deepest set of tools to support the entire digital commerce lifecycle. Subscribe to our newsletter and take advantage of dedicated resources that’ll help you grow your software and services business globally. […]

Split Test Like it Matters: Tips to Drive Revenues with CRO

Posted on February 23rd, 2015 by

Let’s examine how a scientific approach to split testing increased conversion rate by nearly 7% for one company, producing $650,000 incremental revenue per year.

While the concept of testing may seem easy, we all know that it takes a lot of preparation and strategy to create a test that produces valid results you can rely on to increase your revenue. We’ve gathered some tips to help you produce valid test results every time. […]