Rethink Commerce Blog

Posts Tagged ‘software’

How Leveraging Inbound Marketing Can Increase Your SaaS Sales

Posted on July 27th, 2016 by

Inbound marketing, as a concept and a marketing philosophy, has spread rapidly in the last few years, promising higher conversion and customer. Its core tenets can be used for nearly any business or industry, including and especially SaaS. The SaaS industry faces many unique challenges that can be more adequately addressed through inbound marketing than almost any other marketing strategy. Keep reading to find out how leveraging inbound marketing can increase your SaaS sales.
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How to Increase Your Conversion Rate by 10 Percent. At least.

Posted on July 25th, 2016 by

What’s killing your conversion rates? A complicated purchase funnel? Unclear product or pricing pages, shopping cart abandonment? There are a number of factors that can keep your visitors or leads from converting. By pinpointing and optimizing those areas, you can dramatically, and often quickly, improve your conversion rates throughout your buyer journey. Here’s what you can do to optimize your cart conversion by at least 10 percent. […]

Retain Loyal Customers with these 3 SaaS Renewal Strategies

Posted on February 9th, 2016 by

The SaaS customer journey is unique in that it doesn’t end with the purchase like it does for other business models.

For SaaS-based digital goods and services businesses, the purchase is just the beginning of the customer relationship. And regardless of the offering, you need to be able to maintain your product or service and foster customer loyalty in order to earn a renewal at the end of the contract. If your customers aren’t renewing, you need to quickly find out why and lower your churn rate before your business suffers irreparable harm. […]

How to Boost Conversion Rates: What Your SaaS Business Needs To Know About Omnichannnel Commerce

Posted on February 4th, 2016 by

If you’ve been hearing more lately about the importance of an omnichannel commerce strategy but are still struggling to effectively implement one don’t worry, you’re not alone. For B2B companies, the challenges of such a strategy can be huge — especially when you feel like you’ve just mastered a multichannel strategy. But the shift from multichannel commerce to omnichannel commerce is important in order to stay competitive in today’s ever-evolving marketplace. […]

Three Online Selling Capabilities Software Firms Need to Increase Customer Lifetime Value

Posted on February 2nd, 2016 by

Undoubtedly, customer lifetime value (CLV) is a core success metric for any SaaS company. If your company is going to continue to grow – and remain profitable – you need to be able to consistently identify your most valuable customers and increase their value over the life of their subscriptions. Clearly, determining and improving your CLV is a crucial business activity. […]

ASW16 Event Wrap-up: What We Learned

Posted on January 27th, 2016 by

As always, going to the Affiliate Summit, the largest global affiliate conference of its kind, is something everyone in the field should experience. For Avangate, it’s a way for us to share our digital goods expertise, discover the latest market trends, learn what the top players are doing, and meet and connect with clients and prospects. […]