Rethink Commerce Blog

Posts Tagged ‘software’

How to Boost Conversion Rates: What Your SaaS Business Needs To Know About Omnichannnel Commerce

Posted on February 4th, 2016 by

If you’ve been hearing more lately about the importance of an omnichannel commerce strategy but are still struggling to effectively implement one don’t worry, you’re not alone. For B2B companies, the challenges of such a strategy can be huge — especially when you feel like you’ve just mastered a multichannel strategy. But the shift from multichannel commerce to omnichannel commerce is important in order to stay competitive in today’s ever-evolving marketplace. […]

Three Online Selling Capabilities Software Firms Need to Increase Customer Lifetime Value

Posted on February 2nd, 2016 by

Undoubtedly, customer lifetime value (CLV) is a core success metric for any SaaS company. If your company is going to continue to grow – and remain profitable – you need to be able to consistently identify your most valuable customers and increase their value over the life of their subscriptions. Clearly, determining and improving your CLV is a crucial business activity. […]

ASW16 Event Wrap-up: What We Learned

Posted on January 27th, 2016 by

As always, going to the Affiliate Summit, the largest global affiliate conference of its kind, is something everyone in the field should experience. For Avangate, it’s a way for us to share our digital goods expertise, discover the latest market trends, learn what the top players are doing, and meet and connect with clients and prospects. […]

5 Tips for Removing Friction in Your SaaS Selling

Posted on January 25th, 2016 by

SaaS companies are particularly susceptible to the perils of friction in the sales process. Just as literal friction creates resistance and impedes velocity, sales friction involves obstacles to conversion and retention, either overt or subtle in nature.

Reducing or removing friction eases the sales journey, increasing up-sells and cross-sells and decreasing active and passive churn. How can you accomplish this? The first step is to identify the areas where friction is likely to occur. […]

Partner Blogpost: Creating Customer Loyalty For Exclusive Target Markets

Posted on January 21st, 2016 by

As companies and brands, we are all in the business of attracting new buyers, in hopes of turning them into loyal customers and ultimately reaping the benefits of customer lifetime value. While marketers are putting time, money and effort into these campaigns, a recent Accenture survey on customer loyalty found some disappointing stats. They determined that only 28% of consumers are loyal to their brands, and 31% are willing to recommend a brand to others. These numbers are much lower than many companies want to see . […]

Partner Blogpost: Running a Successful Affiliate Program

Posted on January 20th, 2016 by

Affiliate marketing has been around for close to 20 years and is a well-established channel for driving new sales to a merchant’s site. But with advances in technology, consumer habits have changed and the affiliate industry has shifted with them . Today, different platforms and categories of affiliates have emerged that speak to specific verticals better than others. […]