Rethink Commerce Blog

Posts Tagged ‘software’

More Software Sales through Network Cross Selling

Posted on February 8th, 2010 by

I am happy to announce a great update @Avangate: we’ve just launched network cross-selling that allows Avangate software vendors to sell each other’s products, to increase revenues and gain access to extra niches and new or larger markets.

In just a few words, network cross-selling means that all software publishers part of the Avangate network can offer other vendors’ products as cross selling options in their very own shopping cart and get a commission for the sale. […]

Why Hammers Sell Better Than Your Software

Posted on August 19th, 2009 by

Hammers Sell Better Than Software
Hammers Sell Better Than Software

Back in April my friend and fellow microISV Andy Brice conducted a software vendor survey that highlighted something that doesn’t get the attention it should: while about a third of the people that visit your site download your trial version, only 1% end up buying.

Why is that? Now maybe the 92 respondents to the survey were atypical, but I don’t think so: I’ve heard that “only 1% buy” adage for years.

Here’s a related factoid Andy’s survey unearthed: the average Mac product conversion ratio is more than 4 times higher than the Windows product conversion ratio.

Now maybe Mac owners are four times richer than Windows users, or maybe because there’s four times less software to choose from. But as a Windows developer who switched two years ago, I haven’t noticed four times more money in my bank account or not found a decent range of software to accessorize my MacBook Pro with. In fact, I’ve noticed – and so has my spouse – I’m much more likely to buy a Mac app I trial than I was likely to buy as a Windows guy. […]

60 Minute Crash Course on Channel Management

Posted on June 22nd, 2009 by

The joint Avangate – The VAR City webinar is just what the title says: a 60 minute crash course on channel management – touching on key things about selling through resellers, from what it takes to lay the foundations for a successful reseller network to the latest technologies available for channel management. […]

Are you moving or sleeping?

Posted on May 29th, 2009 by

So here you are, another ordinary day running your microISV. Pretty much like yesterday; not unlike tomorrow.

You’re doing what you’ve done, you’re all nice and cozy in your daily routine. The problem you have is that while you’ve been sleepwalking along, the rest of the world has been very much awake. And unless you wake up and stop drifting you’re going to be like someone falling asleep while driving: fine, until you hit the oncoming truck in the other lane.

Let’s take a little test, shall we? Maybe you don’t need a wake up call and can skip the rest of this post. […]

Work hard, play hard

Posted on November 14th, 2008 by

Join us for an informal gathering in Mountain View!

If you’ve met with one of the Avangate guys or gals, then you probably know that this year we worked hard. We attended lots of conferences, had presentations, booths and wrote a lot of white papers and other articles. But you should also know that we also like to play hard and relax with our friends and partners. […]

How to Affiliate Efficiently

Posted on October 10th, 2008 by

At any time, but especially during recession periods, a software vendor needs the most cost-effective tools that can bring him extra revenue or at least keep the sales volumes constant. He needs to have a good exposure of his brand and his product(s) on the Internet.

Affiliate marketing is one of the ways to go in the software business. The costs for doing such a campaign are low and the results can make the difference. […]