Rethink Commerce Blog

Posts Tagged ‘software’

We’re Heading off to China for the 3rd Avangate Software Conference

Posted on November 26th, 2010 by

Shanghai, here we come! And it should be both business and pleasure, since this is one of the most fascinating cities in China.

Alexandra, Adriana, Florentina and Andy will welcome all of you software professionals at the conference. If you want to meet software experts, develop new business partnerships or just schmooze with key people from software & eCommerce industry, then don’t plan anything on Saturday, December 4th and join us in the beautiful Everbright International Hotel. […]

Behind the Scenes: Tips from Affiliate Managers (1)

Posted on November 1st, 2010 by

How to make sure your affiliate partnership request is approved by the vendors

Before an interview for a job, university acceptance, membership to a super private club or whatever else you may want to obtain, it’s always ideal if you can talk to an insider, to properly prepare yourself for success :). In a similar manner, this article aims to offer you inside information about top vendors that are open to partnership requests from Avangate affiliates.

We asked some of the top vendors in the Avangate Affiliate Network about their expectations from new affiliates: how can they be convinced to accept you, what turns them off and what is their number one advice to you as affiliate to sell more of their products. […]

Ada Lovelace Day – Interview with Movavi’s Natalie Khudyakova

Posted on March 24th, 2010 by

Today the world celebrates Ada Lovelace Day (ALD), an international day of blogging to draw attention to women excelling in technology. Ada Lovelace is often referred to as the worlds’ first programmer, as she wrote a series of instructions for Charles Babbage’s proposed mechanical computer that would calculate Bernoulli numbers back in 1843.

The fact that the inventor happened to be a woman doesn’t necessarily make me feel prouder that I’m a woman, but I admit it’s a an argument I would probably bring on the table in a gender debate. On the other hand, I do find ALD to be a great opportunity to think about other wonderful women that I follow, admire and respect in the worlds of online marketing & software business. […]

More Software Sales through Network Cross Selling

Posted on February 8th, 2010 by

I am happy to announce a great update @Avangate: we’ve just launched network cross-selling that allows Avangate software vendors to sell each other’s products, to increase revenues and gain access to extra niches and new or larger markets.

In just a few words, network cross-selling means that all software publishers part of the Avangate network can offer other vendors’ products as cross selling options in their very own shopping cart and get a commission for the sale. […]

Why Hammers Sell Better Than Your Software

Posted on August 19th, 2009 by

Hammers Sell Better Than Software
Hammers Sell Better Than Software

Back in April my friend and fellow microISV Andy Brice conducted a software vendor survey that highlighted something that doesn’t get the attention it should: while about a third of the people that visit your site download your trial version, only 1% end up buying.

Why is that? Now maybe the 92 respondents to the survey were atypical, but I don’t think so: I’ve heard that “only 1% buy” adage for years.

Here’s a related factoid Andy’s survey unearthed: the average Mac product conversion ratio is more than 4 times higher than the Windows product conversion ratio.

Now maybe Mac owners are four times richer than Windows users, or maybe because there’s four times less software to choose from. But as a Windows developer who switched two years ago, I haven’t noticed four times more money in my bank account or not found a decent range of software to accessorize my MacBook Pro with. In fact, I’ve noticed – and so has my spouse – I’m much more likely to buy a Mac app I trial than I was likely to buy as a Windows guy. […]

60 Minute Crash Course on Channel Management

Posted on June 22nd, 2009 by

The joint Avangate – The VAR City webinar is just what the title says: a 60 minute crash course on channel management – touching on key things about selling through resellers, from what it takes to lay the foundations for a successful reseller network to the latest technologies available for channel management. […]