Rethink Commerce Blog

Posts Tagged ‘software sales’

5 Key Findings from Avangate’s Quarterly Digital Commerce Benchmark

Posted on August 17th, 2016 by

The first quarter of 2016 brought with it a number of interesting statistics and trends in global digital commerce. New countries are high risers, while former niche payment methods are slowly becoming the new norm. We have summarized all that and more in Avangate’s Quarterly Digital Commerce Benchmark. Here are 5 of our key findings. […]

3 Hidden Benefits of Self-Service

Posted on February 26th, 2014 by

We’ve learned why online self-service is the answer to the modern software sales dilemma. Providing self-service tools helps empower modern software buyers to make independent decisions about what to use and how. But while self-service has the obvious benefit of increasing customer satisfaction, it also has some unexpected ripple effects. These include a new boost for sales and marketing, valuable data for everyone in the organization, and better alignment between channels. Here’s a little more about each benefit. […]

Savings on Both Sides: Vendor and Client Perspectives on the Financial Advantages of SaaS – Part I

Posted on December 12th, 2013 by

As new trends transform the software industry, it can be hard to stay on top of changing technologies, much less their impact on company finances. While software-as-a-service (SaaS) is often seen as a technical and marketing/ business endeavor, the model has major implications for finance as well. SaaS speeds up interactions and gathers more detailed data for professionals at all levels of the organization, changing every aspect of how software companies operate. […]

Mind the Gap: What James Bond Can Teach Us About Software Sales

Posted on December 11th, 2013 by

We saw in the last post that sales process that are stuck in the past hinder organizations from reaching buyers, but we didn’t go into one of the real downsides of old-school sales processes: they stick buyers in situations that are impossible to get out of.

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James Bond also ends up in these situations a lot, but then again, he’s a little better trained (and perhaps in better shape) than most software buyers. Plus, it’s his job to get out of sticky situations. […]

Is Your Software Sales Process Stuck in the 80s?

Posted on November 22nd, 2013 by

Despite all our advances, a lot of companies are still selling software like it’s 1985. While they may not have acid wash jeans and fade haircuts to match their software approach, they are using old-school sales techniques that just feel… dated. […]

Cut the Fluff: How Marketers Got (Back) into the Software Revenue Business

Posted on October 24th, 2013 by

Everybody knows fluffernutter sandwiches are delicious. And they’re where fluff belongs. For a long time, marketing teams struggled to measure and prove their value. Sometimes, this led to an over-reliance on “fluffy” metrics like “awareness” or “brand image.” Now, though, new buying behavior cuts deep into the fluff and extends the marketing arm way into the sales cycle and more sophisticated tracking tools are providing hard data on marketing’s contribution to the bottom line. Clearly, marketing is becoming busier (and less fluffy) than ever. […]