Posts Tagged ‘Software Marketing’

Squeeze the soul out of your images and offer it as a tribute to Google

Posted on: December 8th, 2008 / Comments (4)

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How to optimize website images from a SEO perspective.

Product images, screenshots, your beautiful team members, catchy images for your website content, corporate images, logos, icons, you name it – all your online images should join forces and work for your website success, rigorously planning to embrace the new era of universal search.

If you want to get the most out your images though, just sitting and watching how pretty they are won’t help you too much. You need to optimize your images to get faster loading times and attract more traffic to your website. You can do that by paying your highest respects to search engines rules. This article presents most common techniques of optimizing images for image search engines like Google Images, Yahoo Images or Live.

roxana

Author:
Roxana Patrichi

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Why a 30 days trial might not be enough?

Posted on: August 19th, 2008 / Comments (3)

trial-marketing

Most (non-geek) people think that shareware is a type of software. Well, actually is not a type of software, it’s a way of marketing software. From the vendor’s perspective it looks like offering a 15-30 days trial should be more than enough to test the product and buy it before it expires. But even with a trial period:

  • Some of the users will request a refund after the purchase saying the product is not doing what they need even after they tested it in the trial period;
  • Some of the users are not convinced to buy the product in the trial period.
cristian
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