How Should Startups Approach ReadWriteWeb
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ReadWriteWeb - Web technology blog
Bob Walsh’s new book, “The Web Startup Success Guide” has just been officially launched on Amazon. As promised in my previous post, here is another example of what you’ll find in his book after purchase. It’s a cool interview he made with Marshall Kirkpatrick, Lead Writer at ReadWriteWeb, who gives advice to tech startups on approaching him with newsworthy information. Hope you’ll find it useful as well, here’s the interview:
Bob: What’s the right way for startups to approach you who want you to write about them? What’s the wrong way?
How is the software channel coping with the crisis – Results
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Software Channel Survey Results - download now!
As you know, we’ve done a survey on how the crisis is impacting the channel distribution in the software industry. We’ve looked at the results and – although not statistically representative (survey conducted on the internet on a self-selected sample)-, they make an interesting reading, showing some trends and providing tips & solutions for channel challenges.
Frankly, I was (pleasantly) surprised to see how much weight both ISVs and resellers give to joint marketing programs, measuring, efficiency, communication… obviously no one can afford to pay lip service to these actions, they are for real.
Encouragingly enough, vendors and resellers acknowledge the same top channel challenges and consider similar solutions for tackling problems.
How is the software channel coping with the crisis
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No more than 20 questions :) and you will receive a full copy of the survey report.
I won’t lie to you: at the beginning of the month we had no intention of doing a survey on channel distribution in the software industry. Now we are. More than that, we have put more and more effort into it as we were designing the questionnaire and it’s grown into this wonderful piece of research … It became my baby project.
How has this all started? From a discussion about an ad we had to do for a reseller newsletter. We wanted to produce something different, not just a boring ad… but rather à la @Neil Davidson in his interruption marketing post. Well, we didn’t quite match Napoleon & the Hemorrhoids, nevertheless we did come up with something we believe is very useful and interesting to share with the world.
