It seems the interest for analytics in the software vendors community increases more and more, according to the requests I get by email. I believe in actionable metrics, so I decided to act and publish an updated version of the Analytics miniBible for Software Vendors.

No matter if you got the chance or not to download the first release, here are some changes and highlights in this analytics eBook for software vendors.

Switching to async tracking

When Google Analytics first introduced asynchronous tracking, a lot of people reacted as being one of the biggest improvements in web analytics in ages. The new tracking technology offers better accuracy and affects less (close to zero) the loading time of websites.

The Analytics MiniBible for Software Vendors offers step by step support on how to switch all your tracking needs to the new asynchronous technology.

You know that we don’t like to brag about how the Avangate eCommerce platform is the best in the Universe ;) , but a recent survey of eCommerce providers for software vendors shows that, well… we are the best! Hurraaay!

It turned out that out of 14 major eCommerce providers rated by 192 software vendors on Andy Brice’s blog, Avangate was rated highest!

The survey covered important aspects that software vendors need to keep in mind when choosing an eCommerce provider: features, ease of use, reliability, support, fraud protection, ethics, value for money.