Rethink Commerce Blog

Posts Tagged ‘software distribution’

Business of Software: What Does It Take to Win the Saas Battle

Posted on August 24th, 2012 by

Building a SaaS product is just half the battle – shifting your business to a subscription based model and profitably monetizing it can be quite a challenge due to the complex landscape of global markets, diverse distribution channels, multiple consumer touch-points and changes in buyer behavior and expectations. […]

Business of Software: How Vendors Can Leverage the Change in Software Distribution

Posted on April 25th, 2012 by
Indirect channels are clearly changing

While over 50% of software sales still sold through channels, traditional channel partners are diminishing and alternative e-channels are proliferating. This means on the one hand increased pressure on the traditional sales channels, putting more emphasis on results and partner loyalty and channel control – this translated into increasing pressure upon channel sales professionals. […]