Rethink Commerce Blog

Posts Tagged ‘software company’

Mind the Gap: What James Bond Can Teach Us About Software Sales

Posted on December 11th, 2013 by

We saw in the last post that sales process that are stuck in the past hinder organizations from reaching buyers, but we didn’t go into one of the real downsides of old-school sales processes: they stick buyers in situations that are impossible to get out of.

mind_the_gap

James Bond also ends up in these situations a lot, but then again, he’s a little better trained (and perhaps in better shape) than most software buyers. Plus, it’s his job to get out of sticky situations. […]

When should I upgrade to Universal Analytics – and how does it work?

Posted on November 21st, 2013 by

Customers often ask me: When should I install the Universal Analytics code? 

I always reply with the same question: Why do you think you need it? They usually shrug their shoulders and look at me for a smart answer. Since this happens so often, I decided to write a blog post about it. This post will help you determine whether to upgrade, and walk you through the upgrade process when you decide to make the leap. […]