Rethink Commerce Blog

Posts Tagged ‘software buyers’

Mind the Gap: What James Bond Can Teach Us About Software Sales

Posted on December 11th, 2013 by

We saw in the last post that sales process that are stuck in the past hinder organizations from reaching buyers, but we didn’t go into one of the real downsides of old-school sales processes: they stick buyers in situations that are impossible to get out of.

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James Bond also ends up in these situations a lot, but then again, he’s a little better trained (and perhaps in better shape) than most software buyers. Plus, it’s his job to get out of sticky situations. […]

Is Your Software Sales Process Stuck in the 80s?

Posted on November 22nd, 2013 by

Despite all our advances, a lot of companies are still selling software like it’s 1985. While they may not have acid wash jeans and fade haircuts to match their software approach, they are using old-school sales techniques that just feel… dated. […]

Cut the Fluff: How Marketers Got (Back) into the Software Revenue Business

Posted on October 24th, 2013 by

Everybody knows fluffernutter sandwiches are delicious. And they’re where fluff belongs. For a long time, marketing teams struggled to measure and prove their value. Sometimes, this led to an over-reliance on “fluffy” metrics like “awareness” or “brand image.” Now, though, new buying behavior cuts deep into the fluff and extends the marketing arm way into the sales cycle and more sophisticated tracking tools are providing hard data on marketing’s contribution to the bottom line. Clearly, marketing is becoming busier (and less fluffy) than ever. […]