Rethink Commerce Blog

Posts Tagged ‘software and cloud services’

B2B and B2C are Dead, Long Live B2i

Posted on May 17th, 2013 by

New technologies are changing how we develop and deliver software, making these processes more agile and responsive. But what about buying? The same technology advances have combined to place power in the hands of a demanding new software buyer who expects personalized attention as she considers, buys and consumes a product or service. To develop a sales model that accommodates this new buyer, every software and SaaS vendor needs to understand the evolving needs of this individual buyer in detail. […]

Avangate Affiliate Network – Maturity Confirmation

Posted on January 31st, 2013 by

In mid-January 2013, Avangate attended the Affiliate Summit West 2013 conference in Las Vegas. As always, it went very well for Avangate, especially in the context of expanding our affiliate team and finding new business opportunities. But this year, more than any other, we saw proof that people recognize Avangate as a critical player in the software & cloud services vertical, both for its distribution capabilities and eCommerce features. […]