A week and a bit ago I attended an Online chat about Twitter and micro-blogging with Bob Walsh. I was actually @ home with my two young children and had joined in late (there were transcripts provided after – very useful. Thanks, Neil).

While I was trying to catch up with what had been said and make sense of the conversation, I realized that no matter what the announced theme was, people taking part could find something interesting to say, share, comment, digress to other topics and overall enjoy the experience. 25 folks joining in an online conversation on a work-related issue and having a good time – this would be my summary of the whole thing.

The other week, Brian Clifton wrote a very neat article on his well-known blog about tracking social networks by using filters. The data I got from the implementations he recommended in that article made me want to obtain even more “actionable data”.

So I went a little deeper into it and, after some tricks and implementations, I decided to share the findings with you. So here goes my second article for the series: 10 things you (probably) didn’t know about your visitors. If you missed the first one about visitors that lost their way, check it now.

This post tries to answer the following questions:

• What’s wrong with the data I already have?
• How to tweak it?
• How to use the new reports?
• What actions to take?… at least a couple of examples :)