Rethink Commerce Blog

Posts Tagged ‘social media sentiment’

Keys to Social Monitoring, Analytics and Reporting

Posted on February 14th, 2012 by

Measuring Marketing effectiveness

There’s so much talk regarding social media nowadays, but what does it really mean when it comes to the bottom line? What is its impact on a business – and equally important – how can we turn a negative impact into a positive one, both in terms of awareness/ reputation and revenue. Monitoring your SOV (Share of Voice) is critical in this era of social interactions. So how can you determine what your social media strategy should include? A good strategy will generate positive conversation and engagement both online and offline. […]