Rethink Commerce Blog

Posts Tagged ‘seo’

Google Makes Web Search More Secure

Posted on January 9th, 2012 by

Google recently announced that it will now use the encryption protocol called SSL (Secure Sockets Layer) to encrypt all the searches that people do using the Google Search Engine if they are signed-in using their Google Account login.

This means that these logged-in Google users will be redirected to https://www.google.com (note the extra’s’) from http://www.google.com (non SSL) once they are signed-in with their Google account. This switch to SSL encrypts your search query which means that the sites the user visits after clicking on the results from Google will no longer contain the “Referrer data” (data which tells the destination site how it was found, whether from a search term entered into a search engine or from an external link) except in the case of ads.

Only Google and your web browser will see your searches and a third party (not even Google Analytics) will not know what is being searched. The new encryption will block referrer data, which means site owners will know that you came from Google, but won’t receive information on what the exact search was. […]

Are You Making These 11 SEO Mistakes With Your Website?

Posted on September 21st, 2010 by

Is your software-selling website really optimized for search engines? Because -from our experience- sometimes even skilled webmasters fail to notice certain SEO issues that can severely impact their rankings.

So let’s take a closer look and find out what mistakes you should avoid at all costs – and some quick tips on how to repair the damage, if it’s already been done! […]

New Year – New Google Realities

Posted on December 14th, 2009 by

When William Gibson said “The future is here. It’s just not evenly distributed yet“, he could have been talking about how Google is reinventing its search results right now and incidentally altering the likelihood your software company will be found in 2010 Q1 by prospective customers worldwide. […]

Breaking Google’s Glass Ceiling with a Microsite

Posted on December 7th, 2009 by

So you’ve tried endlessly tweaking your AdWords, starting a blog and even begun Twittering this year, and you’re still on the second or worse page of Google results for the keywords that matter most. How are you going to change this for 2010? Consider creating and maintaining a microsite.

A microsite (at least for the length of this post) isn’t a brochure-like static page about your product, or a shady way to generate inbound links. In fact, it only just touches your product and does everyone in your market a valuable service. A microsite is a way to monetize for reputation/attention a chunk of all that expertise you’ve built up, in the same way your software monetizes that expertise for money. […]

Squeeze the soul out of your images and offer it as a tribute to Google

Posted on December 8th, 2008 by

How to optimize website images from a SEO perspective.

Product images, screenshots, your beautiful team members, catchy images for your website content, corporate images, logos, icons, you name it – all your online images should join forces and work for your website success, rigorously planning to embrace the new era of universal search. […]

Checklist before (re)launching a website for the win!

Posted on November 12th, 2008 by

After so much work you’ve done redesigning your website, adding all those cool features and getting rid of all annoying bugs, it would be a pity to ruin everything because you forget the small but essential details.

You cannot afford to lose page rank, valuable links or loyal visitors, in a word, you should not lose more than you win with the new version of the website. […]