Rethink Commerce Blog

Posts Tagged ‘seo’

3 Essential Strategies For Selling A SaaS Solution

Posted on May 25th, 2015 by

Wouldn’t things would be a lot easier if your SaaS solution could sell itself? But, unfortunately, that’s not likely to happen. In reality, no matter how great the software or service, it’s not going to sell without a sound sales strategy. And unlike other business models that may be able to get a way with something that begins and ends with acquisition, your SaaS strategy needs to take into account the entire digital commerce lifecycle. To do that you need build your sales strategy with the entirety of the lifecycle in mind. Here are three essential tips to help you succeed.  […]

The Best Marketing Strategies For SaaS Acquisition

Posted on March 4th, 2015 by

Growth and the ability to create sustainable long-term success for SaaS companies are typically a function of three key factors – 1) New SaaS acquisition, 2) Long-term retention, and 3) Maximization of customer lifetime value (CLTV) through effective up-selling/cross-selling and timely subscription renewals. […]

Give Your SEO a Boost With Smart New Keyword Strategies

Posted on October 15th, 2012 by

Are you tired of always wondering where to get new keyword ideas for your content creation and link building campaigns? Not sure how to find relevant phrases that will make your content worthy in the “eyes” of search engines? This article will teach you how to identify valuable keywords in places you never thought to look, how to combine those keywords in innovative ways, and—last but not least— how to locate and take advantage of any content and keyword opportunities you may be missing. […]

Major DON’Ts in the Search Engine Optimization Process

Posted on April 11th, 2012 by
SEO may have only become a mainstream subject in the last few years, but the practice has been around since 1995 when Yahoo! was still the search-engine.

Originally, SEO meant submitting websites to search engines to begin the process of having a bot crawl a page, extract links and index all the carefully written content. The concept of “Search Engine Optimization” as we know it today came into play once website owners began acknowledging the rising influence of search engines on consumer awareness and the value of having their site prominently listed in the results. […]

Paid Search in 2012: 7 Key Areas to Focus

Posted on March 19th, 2012 by

If you are reading this you are probably a digital marketer, and that too one in the Search space. Have you made any resolutions for your PPC campaigns yet? Have you committed to doing something different from what you did last year?

At Position2 we have compiled a list of 7 PPC resolutions to abide by this year. We strongly believe that you will benefit from this information, a compilation of our focus areas, driven by our experiences, learnings, strategies and best practices. […]

Google Makes Web Search More Secure

Posted on January 9th, 2012 by

Google recently announced that it will now use the encryption protocol called SSL (Secure Sockets Layer) to encrypt all the searches that people do using the Google Search Engine if they are signed-in using their Google Account login.

This means that these logged-in Google users will be redirected to https://www.google.com (note the extra’s’) from http://www.google.com (non SSL) once they are signed-in with their Google account. This switch to SSL encrypts your search query which means that the sites the user visits after clicking on the results from Google will no longer contain the “Referrer data” (data which tells the destination site how it was found, whether from a search term entered into a search engine or from an external link) except in the case of ads.

Only Google and your web browser will see your searches and a third party (not even Google Analytics) will not know what is being searched. The new encryption will block referrer data, which means site owners will know that you came from Google, but won’t receive information on what the exact search was. […]