Rethink Commerce Blog

We welcome the long-awaited shopping season with our Black Friday campaign launch on November 1. This campaign is part of our Avangate GOLD PARTNER OF THE YEAR Contest and is the first time we’ll promote more than 15 offers from different vendors in a single compilation. That’s big news! […]

Every CRO project should begin with a baseline measurement and benchmark of the key metrics. There are many tools available today to marketers for granularly measuring web and mobile traffic and user behavior, but the most common – Google Analytics and Adobe Analytics – should give you all the basic data you need to get started. Avangate has additional tools for tracking and analyzing the shopping cart that can help fill in the gaps, and give you a more complete picture. […]

A landing page can either make or break your marketing campaign. So how can we create landing pages that actually convert?

Duane Brown, a performance marketer from Unbounce joined us recently to share 6 principles for creating killer landing pages. […]

The 2016 Summer Olympics are finally here, and we’re excited to celebrate the world’s best athletes.  […]

What’s killing your conversion rates? A complicated purchase funnel? Unclear product or pricing pages, shopping cart abandonment? There are a number of factors that can keep your visitors or leads from converting. By pinpointing and optimizing those areas, you can dramatically, and often quickly, improve your conversion rates throughout your buyer journey. Here’s what you can do to optimize your cart conversion by at least 10 percent. […]

It gives me great pleasure to be able to write this post at this major milestone in our history. I’ve been involved with the Avangate Affiliate Network since 2009 and am proud to have helped it grow into the mature and widely recognized #1 digital goods network that it is today.

Of course, all the success is thanks to our beloved clients – both advertisers and affiliates – who trusted the network, helped it gain momentum and sustained its growth over time. […]