Rethink Commerce Blog

Posts Tagged ‘self-service’

What Software Companies Can Learn from 7-Eleven: How to Make Self-Service Work for Software Customers

Posted on February 21st, 2014 by

We’ve established that the software sales landscape is changing – creating a new world where vendors must tailor the software sales process to individuals. But every software buyer has slightly different needs. So how can companies cater to all types of tastes without breaking the bank to build a different experience for each customer? […]

Predictions on the Future of Commerce in 2014

Posted on December 23rd, 2013 by

1. Self-Service moves everywhere

The self-service channel is fast emerging as an easy, affordable way to gain customers and an asset that no company can ignore.

As new technology and resources emerge, companies stuck in outdated customer acquisition processes are leaving money on the table. Research shows that 60% of tech research is done online– before a prospect ever contacts a company to enter the sales process. Further, Avangate’s internal research reveals suggests almost 40% of all the leads a software firm does generate will never become ready to engage with the direct sales team. Clearly, companies are spending a lot of time and money to attract prospects that never turn into customers. […]