Rethink Commerce Blog

Posts Tagged ‘self-service tools’

Remove Friction from Online Buying with Self-Service Tools

Posted on December 14th, 2015 by

While website usability is important for all businesses, it’s especially critical for SaaS companies that rely on the web for their sole source of income. Add in the fact that a growing number of SaaS customers prefer to self-serve for the entire buying experience– shopping, checkout and trouble-shooting–and the quality of your self-service tools takes on even greater importance and significance. […]

3 Hidden Benefits of Self-Service

Posted on February 26th, 2014 by

We’ve learned why online self-service is the answer to the modern software sales dilemma. Providing self-service tools helps empower modern software buyers to make independent decisions about what to use and how. But while self-service has the obvious benefit of increasing customer satisfaction, it also has some unexpected ripple effects. These include a new boost for sales and marketing, valuable data for everyone in the organization, and better alignment between channels. Here’s a little more about each benefit. […]

What Software Companies Can Learn from 7-Eleven: How to Make Self-Service Work for Software Customers

Posted on February 21st, 2014 by

We’ve established that the software sales landscape is changing – creating a new world where vendors must tailor the software sales process to individuals. But every software buyer has slightly different needs. So how can companies cater to all types of tastes without breaking the bank to build a different experience for each customer? […]