Rethink Commerce Blog

Posts Tagged ‘Schaaf-PartnerCentric’

The Anatomy of an Affiliate Program

Posted on November 15th, 2016 by

An affiliate program is one marketing channel in a larger online marketing strategy. If an affiliate strategy is executed properly, the affiliate channel can become a viable new customer acquisition channel for a software merchant. In addition, affiliate partnerships will enhance your brand, drive awareness and increase overall sales for the merchant.

Here is what we believe to be the anatomy of a successful affiliate program. […]

Partner Blogpost: Running a Successful Affiliate Program

Posted on January 20th, 2016 by

Affiliate marketing has been around for close to 20 years and is a well-established channel for driving new sales to a merchant’s site. But with advances in technology, consumer habits have changed and the affiliate industry has shifted with them . Today, different platforms and categories of affiliates have emerged that speak to specific verticals better than others. […]