Rethink Commerce Blog

Posts Tagged ‘sales channels’

Redefining Vendor-Partner-Customer Relationships across Sales Channels

Posted on November 12th, 2012 by

Software as a service is shifting the software industry away from upfront implementation models and toward ongoing subscription models. With this shift comes a need to develop ongoing, rather than transactional, customer relationships, where self-service and customer support are increasingly intertwined. As SaaS vendors look to expand their sales channels and transition partner sales to subscription models, they may discover that traditional channel partners are not always well equipped to manage SaaS accounts. The changing software sales model requires new levels of partner oversight by vendors and increased customer outreach efforts by partners in order to succeed. Here are some steps toward achieving success with partner-based SaaS sales models. […]

Using APIs to Support Everywhere eCommerce Across Customer Touchpoints

Posted on November 6th, 2012 by

APIs should be on any eCommerce company’s short list of strategies for improving the bottom line, particularly when working to monetize the impact of disruptive technologies such as mobile and cloud. By exposing and providing access to the many inter-connected processes involved in eCommerce transactions, Application Programming Interfaces can give your business an edge when adapting to emerging technologies and services as well as constantly evolving consumer preferences and behavior. […]

How’s the Holiday Shopping Season Looking for You?

Posted on October 25th, 2012 by

Boosting Sales from Black Friday to Cyber Monday and Beyond

It’s the end of October already! Do you have something planned to spark orders for the holiday shopping season? The season officially starts on Black Friday (which falls on November 23rd this year), and the following “Cyber Monday” ( November 26th) may hold even greater promise for online retailers. As we have seen over the past few years, eCommerce spending during the holiday period has been constantly increasing. So whether you’re a software vendor or an affiliate, you should get busy planning effective ways to monetize the upcoming shopping sprees. There’s less than a month until go time! […]