Rethink Commerce Blog

Posts Tagged ‘SaaS’

How to Boost Conversion Rates: What Your SaaS Business Needs To Know About Omnichannnel Commerce

Posted on February 4th, 2016 by

If you’ve been hearing more lately about the importance of an omnichannel commerce strategy but are still struggling to effectively implement one don’t worry, you’re not alone. For B2B companies, the challenges of such a strategy can be huge — especially when you feel like you’ve just mastered a multichannel strategy. But the shift from multichannel commerce to omnichannel commerce is important in order to stay competitive in today’s ever-evolving marketplace. […]

Three Online Selling Capabilities Software Firms Need to Increase Customer Lifetime Value

Posted on February 2nd, 2016 by

Undoubtedly, customer lifetime value (CLV) is a core success metric for any SaaS company. If your company is going to continue to grow – and remain profitable – you need to be able to consistently identify your most valuable customers and increase their value over the life of their subscriptions. Clearly, determining and improving your CLV is a crucial business activity. […]

ASW16 Event Wrap-up: What We Learned

Posted on January 27th, 2016 by

As always, going to the Affiliate Summit, the largest global affiliate conference of its kind, is something everyone in the field should experience. For Avangate, it’s a way for us to share our digital goods expertise, discover the latest market trends, learn what the top players are doing, and meet and connect with clients and prospects. […]

SaaS Providers Upcoming Trends for 2016

Posted on January 26th, 2016 by

In a recent study, International Data Corporation (IDC) predicted that cloud software would be a nearly $70 billion industry worldwide in 2015.

IDC’s study, published in July 2015 and entitled “Cloud Computing: The Essential Foundation of Industry Digital Transformation — Worldwide and U.S. Cloud Forecast by Vertical, 2015–2019,” found that “The major opportunities for cloud within verticals come from the development of intelligent industry solutions…that includes cloud as well as big data and analytics, mobile, and social…IT suppliers that showcase the long-term benefits and the true value of the cloud…(e.g., efficiency gains in business processes and improvement in customer acquisition/customer experience) will be most successful.” […]

5 Tips for Removing Friction in Your SaaS Selling

Posted on January 25th, 2016 by

SaaS companies are particularly susceptible to the perils of friction in the sales process. Just as literal friction creates resistance and impedes velocity, sales friction involves obstacles to conversion and retention, either overt or subtle in nature.

Reducing or removing friction eases the sales journey, increasing up-sells and cross-sells and decreasing active and passive churn. How can you accomplish this? The first step is to identify the areas where friction is likely to occur. […]

Partner Blogpost: Creating Customer Loyalty For Exclusive Target Markets

Posted on January 21st, 2016 by

As companies and brands, we are all in the business of attracting new buyers, in hopes of turning them into loyal customers and ultimately reaping the benefits of customer lifetime value. While marketers are putting time, money and effort into these campaigns, a recent Accenture survey on customer loyalty found some disappointing stats. They determined that only 28% of consumers are loyal to their brands, and 31% are willing to recommend a brand to others. These numbers are much lower than many companies want to see . […]