Rethink Commerce Blog

Posts Tagged ‘SaaS’

The Avangate Awards – The Nominees

Posted on June 17th, 2016 by

What better way to celebrate a decade of achievements than with the clients and partners who’ve helped us get this far?

To show our gratitude, we’re launching the Avangate Awards to celebrate excellence in innovation, enabling valuable digital offerings, global expansion and optimal use of the Avangate platform and services, across several categories. […]

Celebrating 10 Years of Excellence in Ecommerce

Posted on June 16th, 2016 by

Avangate is celebrating 10 years of excellence in ecommerce. We’re extremely proud of how far we’ve come and how many customers we’ve helped to easily sell software and digital products globally since those early days. Over the past 10 years, we’ve reached a lot of milestones, and adapted to a lot of trends. In this blog post and accompanying infographic, we invite you to take a walk down memory lane (or up the achievement mountain) and reminisce about where we started, what we achieved, and where we are today. […]

Why Knowing Your LTV is Vital to Growing Your SaaS Company

Posted on February 29th, 2016 by

Regardless of whether you are a new or experienced SaaS marketer, getting a handle on the metrics can be difficult business. As everyone in SaaS quickly learns, tracking success is much more complex than simply tabulating the sales numbers. For SaaS, the initial purchase is just one (and usually only a small) part of the overall value calculation. As customers, not purchases, are the real currency of the SaaS business, you won’t be able to benchmark your success until you can calculate the value of each customer – in terms of subscriptions renewed and expansion and marginal revenue gained – over the life of the relationship. […]

The importance of ARR to SaaS and How to Accurately Calculate It

Posted on February 16th, 2016 by

Life as a SaaS marketer can be difficult. It’s easy to look at more “traditional” products that depend on a single purchase model and be envious of how simple it is to calculate annual revenues. There’s no point in sugar coating it. Calculating SaaS annual recurring revenue (ARR) is a little time-consuming, but the pay-off of those calculations is immensely valuable and completely worth it. Metrics like LTV and ARR allow you to better understand both your customers and your revenue, which in turn helps you plan ahead as you move into a new fiscal year . […]

Three Ways to Reduce Cost of Sales For Your SaaS Business

Posted on February 15th, 2016 by

Do you know how much you’re REALLY spending to acquire each new customer? No doubt you know the importance of bringing in new clients. It’s the lifeblood of your business. However, there is a point at which you can be spending too much. In fact, according to For Entrepreneurs, the high cost of sales is the second biggest cause of start-up failure. The cost of sales involves two very important calculations. The first and obvious one includes all the acquisition costs in their entirety. […]

Retain Loyal Customers with these 3 SaaS Renewal Strategies

Posted on February 9th, 2016 by

The SaaS customer journey is unique in that it doesn’t end with the purchase like it does for other business models. For SaaS-based digital goods and services businesses, the purchase is just the beginning of the customer relationship. And regardless of the offering, you need to be able to maintain your product or service and foster customer loyalty in order to earn a renewal at the end of the contract. If your customers aren’t renewing, you need to quickly find out why and lower your churn rate before your business suffers irreparable harm. […]