Rethink Commerce Blog

Posts Tagged ‘SaaS’

The importance of ARR to SaaS and How to Accurately Calculate It

Posted on February 16th, 2016 by

Life as a SaaS marketer can be difficult. It’s easy to look at more “traditional” products that depend on a single purchase model and be envious of how simple it is to calculate annual revenues. There’s no point in sugar coating it. Calculating SaaS annual recurring revenue (ARR) is a little time-consuming, but the pay-off of those calculations is immensely valuable and completely worth it. Metrics like LTV and ARR allow you to better understand both your customers and your revenue, which in turn helps you plan ahead as you move into a new fiscal year . […]

Three Ways to Reduce Cost of Sales For Your SaaS Business

Posted on February 15th, 2016 by

Do you know how much you’re REALLY spending to acquire each new customer? No doubt you know the importance of bringing in new clients. It’s the lifeblood of your business. However, there is a point at which you can be spending too much. In fact, according to For Entrepreneurs, the high cost of sales is the second biggest cause of start-up failure. The cost of sales involves two very important calculations. The first and obvious one includes all the acquisition costs in their entirety. […]

Retain Loyal Customers with these 3 SaaS Renewal Strategies

Posted on February 9th, 2016 by

The SaaS customer journey is unique in that it doesn’t end with the purchase like it does for other business models. For SaaS-based digital goods and services businesses, the purchase is just the beginning of the customer relationship. And regardless of the offering, you need to be able to maintain your product or service and foster customer loyalty in order to earn a renewal at the end of the contract. If your customers aren’t renewing, you need to quickly find out why and lower your churn rate before your business suffers irreparable harm. […]

How to Boost Conversion Rates: What Your SaaS Business Needs To Know About Omnichannnel Commerce

Posted on February 4th, 2016 by

If you’ve been hearing more lately about the importance of an omnichannel commerce strategy but are still struggling to effectively implement one don’t worry, you’re not alone. For B2B companies, the challenges of such a strategy can be huge — especially when you feel like you’ve just mastered a multichannel strategy. But the shift from multichannel commerce to omnichannel commerce is important in order to stay competitive in today’s ever-evolving marketplace. […]

Three Online Selling Capabilities Software Firms Need to Increase Customer Lifetime Value

Posted on February 2nd, 2016 by

Undoubtedly, customer lifetime value (CLV) is a core success metric for any SaaS company. If your company is going to continue to grow – and remain profitable – you need to be able to consistently identify your most valuable customers and increase their value over the life of their subscriptions. Clearly, determining and improving your CLV is a crucial business activity. […]

ASW16 Event Wrap-up: What We Learned

Posted on January 27th, 2016 by

As always, going to the Affiliate Summit, the largest global affiliate conference of its kind, is something everyone in the field should experience. For Avangate, it’s a way for us to share our digital goods expertise, discover the latest market trends, learn what the top players are doing, and meet and connect with clients and prospects. […]