Rethink Commerce Blog

Posts Tagged ‘SaaS’

Commerce Your Way Into Your Customers’ Hearts

Posted on February 14th, 2013 by

No, we’re not trying to jump the Valentine’s Day bandwagon and slap a heart atop talk about software and SaaS – although we do love the space and our role in it.  What we did want to share was something we see across ISVs worldwide as they work to gain “customer’s love” … that immeasurable goal so often the driver behind the more standard metrics of customer satisfaction, customer traction, and growth … and ultimately revenue. […]

Software and SaaS Sales in 2013: Our Expectations and Predictions

Posted on January 29th, 2013 by

As we leave 2012 behind, we cannot help thinking that the term CRM recently celebrated its 30th birthday! Despite its age, Customer Relationship Management couldn’t be a more “current” issue. As the beginning of a new year is a time for reflection, we are also reflecting on what will matter most to us in 2013. Customer relationships are certainly top of this list, but we’re thinking about many other elements as well. […]

Top Ten Ways to Improve Mobile Shopping Cart Conversions

Posted on December 20th, 2012 by

Smaller, mobile screens are increasingly indispensable tools used to perform day-to-day activities, changing mundane tasks like no other computing paradigm before them. The frenetic, consumer-driven explosion of mobile device and the new breed of always-connected users are changing commerce, from local brick and mortar outlets to cloud-powered online stores serving a global audience. It’s only natural—and even necessary—to optimize the shopping cart for scenarios involving mobile devices, especially considering industry growth trends. […]

The Channel Never Stays Still

Posted on December 5th, 2012 by

We’ve been talking a lot lately about the sales channel and how its role keeps evolving, particularly given the shift to the cloud and subscription-based software sales.

We recently noticed that MicroScope UK is celebrating 30 years of covering the channel. In recognition of this anniversary, the magazine is promoting a Looking to the Future survey on the channel. What they are saying echoes our beliefs as well. If one thing has become clear over the past three decades, it’s definitely that the channel never stays still. Rather, as MicroScope notes, the channel is continually evolving and getting ready for the future. Software vendors who pay attention to the evolution of the channel will survive; those who expect to keep doing the same will not, no matter how good their product may be. […]

On SaaS and Start-Ups

Posted on November 29th, 2012 by

Recently, I’ve had the pleasure to listen to a few brilliant people from the software industry giving advice about start-ups. I’ve compiled here some words of wisdom that resonated with my inner entrepreneur. My apologies if this is not a verbatim account; my memory is like a sieve (unless I use Evernote). Some of the thoughts here were picked up from talks at How To Web, and others during interviews with Avangate. […]