Rethink Commerce Blog

Posts Tagged ‘SaaS’

Avangate Olympics Contest

Posted on August 5th, 2016 by

The 2016 Summer Olympics are finally here, and we’re excited to celebrate the world’s best athletes.  […]

How Leveraging Inbound Marketing Can Increase Your SaaS Sales

Posted on July 27th, 2016 by

Inbound marketing, as a concept and a marketing philosophy, has spread rapidly in the last few years, promising higher conversion and customer. Its core tenets can be used for nearly any business or industry, including and especially SaaS. The SaaS industry faces many unique challenges that can be more adequately addressed through inbound marketing than almost any other marketing strategy. Keep reading to find out how leveraging inbound marketing can increase your SaaS sales.
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How to Increase Your Conversion Rate by 10 Percent. At least.

Posted on July 25th, 2016 by

What’s killing your conversion rates? A complicated purchase funnel? Unclear product or pricing pages, shopping cart abandonment? There are a number of factors that can keep your visitors or leads from converting. By pinpointing and optimizing those areas, you can dramatically, and often quickly, improve your conversion rates throughout your buyer journey. Here’s what you can do to optimize your cart conversion by at least 10 percent. […]

The Avangate Awards – The Nominees

Posted on June 17th, 2016 by

What better way to celebrate a decade of achievements than with the clients and partners who’ve helped us get this far?

To show our gratitude, we’re launching the Avangate Awards to celebrate excellence in innovation, enabling valuable digital offerings, global expansion and optimal use of the Avangate platform and services, across several categories. […]

Celebrating 10 Years of Excellence in Ecommerce

Posted on June 16th, 2016 by

Avangate is celebrating 10 years of excellence in ecommerce. We’re extremely proud of how far we’ve come and how many customers we’ve helped to easily sell software and digital products globally since those early days. Over the past 10 years, we’ve reached a lot of milestones, and adapted to a lot of trends. In this blog post and accompanying infographic, we invite you to take a walk down memory lane (or up the achievement mountain) and reminisce about where we started, what we achieved, and where we are today. […]

Why Knowing Your LTV is Vital to Growing Your SaaS Company

Posted on February 29th, 2016 by

Regardless of whether you are a new or experienced SaaS marketer, getting a handle on the metrics can be difficult business. As everyone in SaaS quickly learns, tracking success is much more complex than simply tabulating the sales numbers. For SaaS, the initial purchase is just one (and usually only a small) part of the overall value calculation. As customers, not purchases, are the real currency of the SaaS business, you won’t be able to benchmark your success until you can calculate the value of each customer – in terms of subscriptions renewed and expansion and marginal revenue gained – over the life of the relationship. […]