Rethink Commerce Blog

Posts Tagged ‘SaaS’

10 Things to Consider Before You Sign on the Dotted Line for eCommerce or Payment Gateway Services

Posted on September 18th, 2017 by

First, a Pop Quiz

The list below contains several reasons for why new online businesses fail, according to a widely cited report conducted by CB Insights (and several updates supporting the original report’s findings): […]

Industry Buzz – August 2017

Posted on September 1st, 2017 by

Hi Sellers!

Looks like autumn is already claiming its territory, bringing along new business trends, consumer insights, marketing solutions and cloud strategies. As usual, we’ve gathered the most comprehensive and efficient resources out there to help your business thrive this season!

Keep on reading!

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What Makes Users Stick with Your SaaS?

Posted on August 21st, 2017 by

Find Your North Star Metric to Enable More Effective SaaS Customer Retention Strategies

 

Every company has one, but not every company knows it. No, it’s not a secret office passageway, or a skeleton in the break room closet. It’s a “North Star Metric,” or the SaaS customer retention metric that shows you exactly what you need to do to get users to stick with your product instead of defecting to a competitor. […]

Curb Involuntary Churn with Tips and Tricks on How to Increase Authorization Rates

Posted on July 27th, 2017 by

Every year, cloud software and online services companies lose millions of dollars in potential recurring revenue to customer churn. While reducing churn is mission one for any subscription-based business, most retention strategies neglect one of the biggest and most recoverable causes of lost recurring revenue: failed payment authorizations. […]

Industry Buzz – June 2017

Posted on July 3rd, 2017 by

Hi Sellers!

Happy summer! As the weather heats up, we hope your sales do too. You can ignite them further using this month’s resources, which show how to seamlessly transition to subscriptions, share new eCommerce trends and cover easy (easier) ways to generate B2B leads.

Keep on reading! […]

5 Effective SaaS Marketing Strategies for Reaching Millennials

Posted on June 29th, 2017 by

We’re entering a new era: millennials, formerly a favorite target audience for many “hip” B2C marketers, are becoming relevant for B2B industries as well. The oldest members of this generation are now in their early thirties, entering management positions with buying power and becoming prime targets for SaaS providers. […]