Rethink Commerce Blog

Posts Tagged ‘SaaS’

Industry Buzz – June 2017

Posted on July 3rd, 2017 by

Hi Sellers!

Happy summer! As the weather heats up, we hope your sales do too. You can ignite them further using this month’s resources, which show how to seamlessly transition to subscriptions, share new eCommerce trends and cover easy (easier) ways to generate B2B leads.

Keep on reading! […]

5 Effective SaaS Marketing Strategies for Reaching Millennials

Posted on June 29th, 2017 by

We’re entering a new era: millennials, formerly a favorite target audience for many “hip” B2C marketers, are becoming relevant for B2B industries as well. The oldest members of this generation are now in their early thirties, entering management positions with buying power and becoming prime targets for SaaS providers. […]

Why Software & SaaS Shoppers Abandon Shopping Carts

Posted on June 21st, 2017 by

We’ve all been there.

Whether you call it window shopping, comparing prices, exploring gift options, or just mere curiosity, it’s followed by abandoning the checkout process. […]

Industry Buzz – May 2017

Posted on June 6th, 2017 by

Hi Sellers!

We’re proud to bring you yet another collection of software industry resources that will help you in managing your business. Whether it’s expert tips on conversion rate optimization, tactics for protecting your business against cyberattacks or even more reasons to switch to SaaS, we’ve got you covered. […]

Tested Tactics to Reduce Voluntary Churn and Retain Customer Loyalty

Posted on May 4th, 2017 by

In e-commerce businesses today, customer success depends on not only growing your customer base, but also nurturing customer loyalty. Everyone wants to gain new accounts, but implementing marketing strategies that actually succeed becomes more expensive and difficult if a large number of the customers you acquire end up leaving on a regular basis. With recurring revenue businesses, high churn rates can seem like a losing battle.

But there are proven steps you can take to prevent voluntary churn. […]

Industry Buzz – April 2017

Posted on April 20th, 2017 by

Hi Sellers!

We’re excited to bring you this month’s Industry Buzz! It’s filled with information about eCommerce, subscriptions and SaaS trends, as well as tons of great links to articles about maximizing conversions and selling SaaS to B2B. […]