Rethink Commerce Blog

Posts Tagged ‘saas trials’

8 Tips to Consider When Creating Pricing Packages for Subscription-based Software

Posted on November 3rd, 2016 by

Subscription software revenue is expected to hit $130 billion by the end of this year. That’s a 21 percent increase over 2015. There’s no doubt, the subscriptions model is gaining ground. However, even the best products can fail in the market, simply because of poor pricing strategies. And the truth is that pricing is hard. Determining the right price and model for your subscription or SaaS offering is one of the most difficult decisions a software business needs to make. Set the initial price tag too high and you risk pricing yourself out of business. Set it too low, and you could find yourself at the bottom of the market, with a customer base unlikely to provide much value over the long-term. Your pricing needs to offer a cost structure that gives customers the innovation, flexibility and service they demand for the price and terms they are willing to pay. […]