Rethink Commerce Blog

Posts Tagged ‘SaaS software products’

Redefining Vendor-Partner-Customer Relationships across Sales Channels

Posted on November 12th, 2012 by

Software as a service is shifting the software industry away from upfront implementation models and toward ongoing subscription models. With this shift comes a need to develop ongoing, rather than transactional, customer relationships, where self-service and customer support are increasingly intertwined. As SaaS vendors look to expand their sales channels and transition partner sales to subscription models, they may discover that traditional channel partners are not always well equipped to manage SaaS accounts. The changing software sales model requires new levels of partner oversight by vendors and increased customer outreach efforts by partners in order to succeed. Here are some steps toward achieving success with partner-based SaaS sales models. […]

Business of Software: What Does It Take to Win the Saas Battle

Posted on August 24th, 2012 by

Building a SaaS product is just half the battle – shifting your business to a subscription based model and profitably monetizing it can be quite a challenge due to the complex landscape of global markets, diverse distribution channels, multiple consumer touch-points and changes in buyer behavior and expectations. […]