Rethink Commerce Blog

Posts Tagged ‘SaaS services’

3 Ways To Increase Your SaaS Trial Conversions

Posted on April 14th, 2015 by

Every SaaS company has two goals when it comes to trial conversions:

  1. Getting more prospects to sign up for a product trial, and
  2. Converting trial users into paid subscribers.

Here are 3 trial conversion strategies that will help you increase conversion rates and gain useful insights into conversion behavior. […]

Redefining Vendor-Partner-Customer Relationships across Sales Channels

Posted on November 12th, 2012 by

Software as a service is shifting the software industry away from upfront implementation models and toward ongoing subscription models. With this shift comes a need to develop ongoing, rather than transactional, customer relationships, where self-service and customer support are increasingly intertwined. As SaaS vendors look to expand their sales channels and transition partner sales to subscription models, they may discover that traditional channel partners are not always well equipped to manage SaaS accounts. The changing software sales model requires new levels of partner oversight by vendors and increased customer outreach efforts by partners in order to succeed. Here are some steps toward achieving success with partner-based SaaS sales models. […]

The Secret to SaaS? It’s Simple: Don’t Fake It!

Posted on October 31st, 2012 by

Looking at some of the recent headlines in technology, two topics stand out: the Workday IPO and the new iMac. Workday’s recent successful IPO has caused many to ask, “Is this a validation that SaaS works?” I think that question has been answered long ago. With 8 out of 10 startup companies being SaaS, this business model is not a fad; it’s clearly here to stay (at least until a new model disrupts the market). Workday’s success only confirms the strength of SaaS, and the willingness of investors to get on board with the reality of the new business model. The news from Apple that the new iMac will ship without an optical drive may seem revolutionary, but should not come as a shock if you think about the overall move toward the Cloud. […]