Rethink Commerce Blog

Posts Tagged ‘SaaS pricing’

How to Maximize Free Trial Conversion for Desktop Software

Posted on March 21st, 2017 by

Trials are one of the top ways for desktop software companies to acquire new customers. Marketers are constantly seeking to improve trial conversion rates to grow their user base and reduce their CPA (cost per acquisition, or cost per download). […]

Boost Your SaaS Renewals With These Three Pricing Strategies

Posted on April 5th, 2016 by

Customer satisfaction drives renewal rates—most every SaaS company is aware of this fact. However, customer satisfaction is an objective measure that can mean different things to different people. Some customers are satisfied when prices are low, others are satisfied when features reflect their needs, and still others are satisfied when they receive a great deal of support. […]