Rethink Commerce Blog

Posts Tagged ‘SaaS competitive landscape’

3 Reasons You Need to Think Globally to Stay Competitive as a SaaS Provider

Posted on March 11th, 2016 by

When first launching a SaaS business, it makes sense to start small and make sure your solution really works before rolling it out on a larger scale. One easy place to start is with a local audience, where you have connections and a deeper knowledge of the needs of the market. However, if you focus on a narrow audience for too long, you may be missing a significant opportunity. The unique nature of SaaS gives you the ability to reach beyond your geographic area, and even go beyond your native country to wherever software customers take you. Expanding your thinking–and market–across national borders is not just advantageous; in the competitive, global SaaS industry, it’s absolutely necessary . […]