Rethink Commerce Blog

Last week we announced the first edition of the Avangate Awards to celebrate excellence in innovation, enabling valuable digital offerings, global expansion and optimal use of the Avangate platform and services, across several categories, for both our clients and our affiliates.

So we don’t keep you in suspense any longer, here are the winners of the 2016 Avangate Awards, the client category: […]

The importance of marketing automation is well understood by SaaS companies — to a certain extent, every SaaS business is a provider of automation itself. The modern age runs on the power of automated systems, and marketing is no different. Marketing is best managed as a system, and like any system, its constituent parts must work together smoothly to ensure the successful functioning of the whole. […]

Undoubtedly, customer lifetime value (CLV) is a core success metric for any SaaS company. If your company is going to continue to grow – and remain profitable – you need to be able to consistently identify your most valuable customers and increase their value over the life of their subscriptions. Clearly, determining and improving your CLV is a crucial business activity. […]

With the Fall ’15 Release, Avangate is extending our platform to further enable frictionless selling. We’ve focused on simplifying and automating customer acquisition, increasing revenue uplift and conversions by driving recurring revenue worldwide. […]

Increased revenue and stabilized customer retention are the bedrocks of the SaaS industry. Tweet

In order to keep increasing monthly revenues and offset the cost of churn and customer acquisition, expansion revenue becomes vitally important to the success of your SaaS company.

Expansion revenue is key to growing monthly recurring revenue, because at its core is the idea that it’s easier and more cost-effective to increase the amount of money generated from current customers upgrading their service, than it is to market to and acquire new customers. By compelling current customers to upgrade, you’ll have a ready source of expansion revenue. Tweet
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It’s no surprise that controlling and tracking churn is critical to the success of your SaaS company. According to the 2014 SaaS Metrics Report from our friends at Totango, 40 percent of high-growth companies have churn less than five percent.

One of the most important factors impacting churn is the customer experience. Tweet If your customer has a positive experience, they will keep coming back ensuring usage, repeat sales, and eventually, referrals in a positive upward loop. […]