Rethink Commerce Blog

Posts Tagged ‘SaaS companies’

The Avangate Awards – And the Winners Are…

Posted on June 22nd, 2016 by

Last week we announced the first edition of the Avangate Awards to celebrate excellence in innovation, enabling valuable digital offerings, global expansion and optimal use of the Avangate platform and services, across several categories, for both our clients and our affiliates.

So we don’t keep you in suspense any longer, here are the winners of the 2016 Avangate Awards, the client category: […]

Make Things Easier with Marketing Automation for SaaS Business

Posted on March 15th, 2016 by

The importance of marketing automation is well understood by SaaS companies — to a certain extent, every SaaS business is a provider of automation itself. The modern age runs on the power of automated systems, and marketing is no different. Marketing is best managed as a system, and like any system, its constituent parts must work together smoothly to ensure the successful functioning of the whole. […]

Three Online Selling Capabilities Software Firms Need to Increase Customer Lifetime Value

Posted on February 2nd, 2016 by

Undoubtedly, customer lifetime value (CLV) is a core success metric for any SaaS company. If your company is going to continue to grow – and remain profitable – you need to be able to consistently identify your most valuable customers and increase their value over the life of their subscriptions. Clearly, determining and improving your CLV is a crucial business activity. […]

Best Strategies For Upgrading Your SaaS Users

Posted on October 21st, 2015 by

Increased revenue and stabilized customer retention are the bedrocks of the SaaS industry.

In order to keep increasing monthly revenues and offset the cost of churn and customer acquisition, expansion revenue becomes vitally important to the success of your SaaS company.

Expansion revenue is key to growing monthly recurring revenue, because at its core is the idea that it’s easier and more cost-effective to increase the amount of money generated from current customers upgrading their service, than it is to market to and acquire new customers. By compelling current customers to upgrade, you’ll have a ready source of expansion revenue.
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Reduce Churn By Improving Your Customer Experience

Posted on October 19th, 2015 by

It’s no surprise that controlling and tracking churn is critical to the success of your SaaS company. According to the 2014 SaaS Metrics Report from our friends at Totango, 40 percent of high-growth companies have churn less than five percent.

One of the most important factors impacting churn is the customer experience. If your customer has a positive experience, they will keep coming back ensuring usage, repeat sales, and eventually, referrals in a positive upward loop. […]