Rethink Commerce Blog

Posts Tagged ‘SaaS business’

How to Effectively Cross-Sell With Bundled Pricing

Posted on April 24th, 2015 by

As the SaaS model matures, customer lifetime value has come to the forefront as a key indicator for sustained success. Coming to the surface as well are a number of tools businesses can use to increase customer value over their lifetime. One of the most effective of those is the cross-sell, which is a subset of the expansion revenue strategy we’ve covered elsewhere. […]

Why Expansion Revenue Is Critical To Your SaaS Business

Posted on April 23rd, 2015 by

For any SaaS business to have success, it must find a way to increase customer value over their lifecyle. Increasing customer lifetime value offsets revenue lost to churn, reduces the acquisition-cost-to-revenue ratio and generally sets the business up for sustained success. How a business increases customer lifetime value is the secret sauce of its particular SaaS model, but it generally involves some combination of upsells, cross-sells and bundling – or expansion revenue. […]

5 Ways to Increase your SaaS Customer Acquisition Rate

Posted on April 9th, 2015 by
An effective strategy for customer acquisition and user retention lays the foundation for your brand’s longevity in the marketplace. The biggest challenge that SaaS business owners face today is the rising cost of customer acquisition. If you want to grow your SaaS business, you have to understand how you are attracting and converting visitors into customers. Here are some points you should keep in mind on ways to increase your acquisition rate.

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